015463   Bhatnagar P;Mittal A (NO, MM Institute of Management, Maharishi Markandeshwar University, Mullana, Ambala, Email: parkee.bhatnagar@gmail.com) : Celebrity diplomacy - the case of U2's Bono. Asian J Mgmt Res 2011, 2(1), 49-60.

Over the last decade, celebrities have increasingly used their star power to help draw the world's attention to international issues such as poverty, debt eradication, and pandemic diseases. Yet, little discussion has taken place to examine whether the emergence of celebrity diplomats have had a beneficial impact in addressing some of the most challenging international issues of our times. What has come to be called "celebrity diplomacy" attracts global media attention, costs significant money, and provides top official access around the world. But is this phenomenon just the latest fad, or a marketing gimmick? Are celebrities dabbling in an arena that is out of their depth, or are they bringing justified notice to important problems that might otherwise be ignored? Aims at discussing the concept of celebrity diplomacy with the special reference to Paul David Hewson, popularly known as `Bono' of the phenomenal rock band U2. U2 is an Irish Rock band with 22 Grammy awards to its credit, more than any other band. Some of the popular albums of the band are War, Under A Blood Red Sky, The Joshua Tree, Rattle and Hum, All That You Can't Leave Behind, Vertigo and How to Dismantle an Atomic Bomb. They are one of the biggest rock bands of the world and their concerts are sold out very quickly. The range of merchandising articles or rather "devotionals" is large. In this context, the quote "U2 is their religion, Bono their God" is not farfetched. Since U2 have existed for nearly 30 years now (even in the same lineup, which is unusual within this sector), a huge fan community has built up, covering different generations, social classes, males and females. U2 has become like an institution over the years. And there is a particular sense of community among these fans, who are ready to give a lot for "their band" - money, energy, time, passion, in a sense themselves. Bono has long been involved in a variety of causes outside of U2. In the 1990s he progressively focused on third world poverty and both publicity and influence spectacularly increased. Bono also went to Central America in 1985 to see the damage wrought by USbacked operations in Nicaragua and El Salvador, after which he and U2 toured as part of the Amnesty International benefit tour, A Conspiracy of Hope. Bono is a co- founder of DATA (Debt, AIDS, Trade, and Africa) and the RED campaign, which takes many donations each year for the causes designated by the star. In 2006 Time magazine put Bono on its cover, declaring him - along with billionaire Bill Gates - "person of the year" for having "persuaded the world's leaders to take on global poverty".

33 ref

015462   Balaji M (NO, MITSOT, Pune, Maharashtra, Email: maya@mitsot.com) : Correlation between market capitalisation and economic value added as measures of profitability. Asian J Mgmt Res 2011, 2(1), 138-48.

There are several measures of profitability for a company including return on investment (ROI), Earnings per share (EPS), Return on Equity (ROE) and many others. However none of these takes into consideration the cost of capital. Thus a new measure namely Economic Value added was introduced by Stern Stewart. Tries to find if there is any correlation between market capitalization and economic value added of select companies listed on the BSE.The reason for choosing these two measures is that the former is purely based on the psychology of the investors and cannot be controlled by the firm directly. However the latter (EVA) is calculated based on the book values of the company and also considers the return required by investors (cost of capital).

5 tables, 5 ref

015461   Bahrami S;Rajaeepour S;Aghahosseini T; Narsabadi H A B (Educational Administration, Faculty of Education and Psychology, University of Isfahan, Isfahan, Iran, Email: Baharami837@gmail.com) : Simple and multiple relations between strategic human resource management and organizational innovation at Iranian universities. Asian J Mgmt Res 2011, 2(1), 34-83.

Human resources are considered as one of the most important competitive advantages of organizations. University executives should be aware of how to manage this strategic resource and how to utilize it effectively. Moreover, organizational innovations are necessary to cope with and influence environmental changes. A descriptive-correlative research method was utilized. The Statistical population included all faculty members of state Isfahan universities during 2010-2011year from which a sample 492 was selected through stratified random sampling. The data gathering instruments included strategic human resource practices (SHRP) questionnaire based on Chen and Hung's study (2009), and organizational innovation questionnaire based on Hongming's et al study (2007). The questionnaires' face and content validity confirmed by experts and their reliability were estimated 0.95 and 0.93 respectively through Cronbach's alpha coefficient. The gathered data was analyzed through descriptive and inferential statistics. (SHRP) and organizational innovation mean scores were lower than mean criteria and there was a significant multiple correlations between (SHRP) and organizational innovation. Beta coefficients among (SHRP) and administrative innovation and technical innovation were significant and no autocorrelation existed and regression model were significant. Faculty member's opinions about relationship between (SHRP) and administrative innovation with regard to demographic characterizations were the same. Educational organizations in general and universities in particular should provide a setting for administrative and technical innovations. Proper human resource practices can facilitate this matter.

^iia1 illus, 7 tables, 16 ref

015460   Anthony S O;Kehinde O (NO, Olabisi Onabanjo University, Ago-Iwoye, Nigeria, Email: tonycolossus@yahoo.com) : Economic benefits of paradigm shift in business ownership and management in Nigeria: an empirical analysis of telecom sector in southwest, Nigeria. Asian J Mgmt Res 2011, 2(1), 237-52.

Revolution experienced in the telecommunication sector in Nigeria is sequel to the privatization and commercialization of the sector. The model shift in the ownership of telecommunication service operation provided the needed impetus required for the sector to thrive in a capitalist economy like Nigeria. The explosion that increased telephone lines from about 450,000 active NITEL lines in 2001 to over 60 million in 2008 must have been accompanied by some economic benefits. The research seeks to investigate some of the economic benefits that accrued as a result of privatization of telecom sector in Nigeria. A study of over one thousand telephone users spread over major cities in Southwest Nigeria namely Ibadan, Akure, Osogbo and Abeokuta was conducted to ascertain their perception about the privatization of telecom sector. Data was collected with a well structured questionnaire and analyzed using descriptive statistics and correlation, while the hypothesis formulated was tested with t-test. The result revealed that privatization of telecom sector really brought some economic benefits.

26 tables, 11 ref

015459   Ahmad S;Aftab M;Kashif ur Rehman (NO, International Islamic University, Islamabad, Email: swarraich2001@yahoo.com) : Moderating effect of social support on personal financial constraints and job stress relationship. Asian J Mgmt Res 2011, 2(1), 156-65.

Aim of the study is to examine the moderating effect of social support (which may be supervisory, friends, family and relatives) on the relationship of personal financial constraints and job stress relationship. Sample consists of 294 respondents from randomly selected 28 branches of 22 banks located across all major cities of Pakistan. Moderated regression analysis has been used to test the hypothesized relationships. Personal financial constraints enhance job stress and social support moderates this relationship. Job stress increases when an employee faces financial constraints but decreases in the presence of social support. Practical and theoretical implications are drawn. This research is conducted in banking industry, so its results can't be generalized to other industries. This paper is the first which examines the impact of a non-work related variable, personal financial constraint on job stress along with buffering role of social support. Its findings have great implications for employers for increasing productivity of employees.

^iia2 illus, 2 tables, 41 ref

015458   Abidin N Z;Yusof N;Hassan H;Adros N A (NO, School of Housing, Building and Planning, Universiti Sains Malaysia, Pulau Pinang, Malaysia, Email: azilaadros@gmail.com) : Applying competitive strategy in quantity surveying firms: an evolving process. Asian J Mgmt Res 2011, 2(1), 61-73.

Exigent construction industry demands all construction firms including Quantity Surveyors (QS) to continuously improve their service provision to create a competitive edge. Rivalry is not limited to fellow existing QS firms but extends to new entries and foreign firms. Thus, employing the right strategy is an essence of successful competition. But, how do we know the strategy we have chosen is the `right' one? Analyses the suitability of four widely accepted competitive strategies that can be adapted into different characteristics of QS firms. It further argues that the process of adopting the `right' competitive strategy should comprise of several stages which suggesting an evolving development. Through extensive literature, a model of this evolving process is presented which illustrates four stages: (1) weighing option stage; (2) application stage; (3) performance evaluation/measurement stage and (4) turning point stage. It is stressed that an effective application of any competitive strategy is when the strategy chosen pave way for a more successful outcome or able to outperform its rivals.

^iia1 illus, 1 table, 40 ref

014302   Venkatesh R (Alliance Univ, Chikkahagade Cross, Chandapura-Anekal Main Road, Anekal, Bengaluru-562 106, Email: venkatesh.r@alliance.edu.in) : Are modern day marketers indulging in cultural genocide by changing consuming pattern?. Indian J Market 2012, 42(2), 4-7.

1 table, 9 ref

014301   Sharma A;Chaube N (Education Dep, Vivekanand College of Education, Aligarh) : Life satisfaction among retired and recently employed university teachers. Behavioural Scient 2011, 12(2), 209-212.

In the study an attempt has been made to assess the Life Satisfaction of retired and recently employed university teachers. The sample comprised of 40 respondents, 20 retired and 20 recently employed university teachers. It was hypothesized that retired teachers have higher level of life satisfaction as compared to the recently employed teachers. The life satisfaction of the retired and employed university teachers was assessed by Satisfaction With Life Scale (SWLS) developed by Diener, Emmons, Larsen, and Griffin (1985)- t-test was employed to analyse the data. The retired teachers and the recently employed university teachers showed no significant scores on SWLS. The results indicate that there is no significant difference between retired and recently employed university teachers on life satisfaction.

1 table, 14 ref

014300   Shafiulla B (NO, IBS Bangalore, <35> 19/3, Srinivasa Industrial Estate, Near Metro, Kanakapura Road, Bengaluru-560 062, Email: baranshafi@rediffmail.com) : Marketing strategies of car makers in the pre-owned car market in India. Indian J Market 2012, 42(2), 8-16.

19 ref

014299   Puri P;Dubey S (Psychology Dep, Rajasthan Univ, Jaipur) : Level of stress, life satisfaction and resilience between boys and girls. Behavioural Scient 2011, 12(2), 201-4.

Study compared the level of stress, life satisfaction and resilience between boys and girls by using a sample of 100 students studying in 10th standard. Stress Scale developed by Puri, Kaur and Mehta, Diener's Satisfaction with Life Scale 1985 and Resilience Scale developed by Neill and Dias 200 were administered in this study. Results indicated that no significant difference was found in level of stress between boys and girls. A significant difference between boys and girls has been found as regards. Their life satisfaction and resilience.

1 table, 20 ref

014298   Paulraj S (Chennai Snake Park, Raj Bhavan Post, Chennai-600 022, Email: paulrajifs@gmail.com) : Ants' way of teamwork: some management concepts behind it. Scient Trans Envir Technovation 2010, 4(2), 92-5.

Review of research on team works performed by some group of social ant species has been carried out and evaluated with reference to some concepts of teamwork followed in our modern management. Some of the team works performed by the ants are far superior to our modern principles of teamwork management and could be taken as lessons from nature.

^iia21 ref

014297   Mukherjee D (NO, Business Process Management, Cognizant Technology Solutions, Kolkata, Email: debiprasad.mukherjee@gmail.com) : Impact of celebrity endorsements on brand image. Indian J Market 2012, 42(2), 17-26.

4 illus, 1 table, 38 ref

014296   Mishra R (Psychology Dep, P.P.N. College, Kanpur) : Teacher effectiveness job satisfaction and institutional commitment among secondary school teachers of both the sexes. Behavioural Scient 2011, 12(2), 195-200.

This research studies the teacher effectiveness, job satisfaction and institutional commitment among secondary school teachers. The sample of 60 (30 mates and 30 females) secondary school teachers were taken purposively. Three tools were used for data collection Teacher Effectiveness Scale (Kumar & Mutha, 1974); Job Satisfaction Questionnaire (Kumar and Mutha) and Institutional Commitment Questionnaire (Mishra and Dwivedi, 2009). The results indicate that teacher effectiveness, job satisfaction and institutional commitment have been found to be positively correlated with each other. Male and female teachers were not found to differ significantly on teacher effectiveness while on job satisfaction and institutional commitment they differ significantly.

13 ref

014295   Malik R (NO, Apeejay School of Management, Sector 8, Institutional area, Dwarka, New Delhi-110 075, Email: ruchimalik2@gmail.com) : To build a model for the determination of factors that result in the success of the organized retail sector in India and analyzing its relative importance (with reference to fast food chains and grocery and vegetable outlets). Indian J Market 2012, 42(2), 40-50.

1 illus, 7 tables, 52 ref

014294   Malik M (Commerce Dep, Kurukshetra Univ, Kurukshetra, Haryana, Email: manju_dr84@yahoo.com) : Customer's satisfaction towards service quality of organized retail stores in Haryana. Indian J Market 2012, 42(2), 51-60.

1 illus, 8 tables, 13 ref

014293   Kanchan M;Levine T;Zahiruddin Q S;Zodpey S (Centre for Health Policy, Planning and Management, School of Health System Studies, Tata Institute of Social Sciences (TISS), Mumbai) : Medical savings account:implications for consumer choice, individual responsibility and efficiency. Int J Med Publ Hlth 2012, 2(2), 7-14.

The idea of Medical Savings Account (MSA) was conceived with the objectives to reduce moral hazard, decrease cost of health care, enhance individual responsibility and improve efficiency. However, it is important to note that no implementation of an MSA healthcare policy framework has been perfect. Aims: This paper looks at the broader context of current health policies in different countries and analyzes the reasons why MSAs were incorporated into action and the effects of these implementations. Methods and Material: Secondary literature review was done to analyse the theoretical and empirical evidence with respect to MSAs. Results: Conceptually, MSAs can help eliminate the unnecessary overuse of healthcare by placing more of the financial burden onto the consumer, whereby encouraging individual responsibility. However, for true choice to be provided there needs to be an excess capacity in the system and, in addition, a workforce that is responsive to the diversity of patient's wishes. From an economic perspective, the notion that MSA has an instrumental value in achieving an optimum allocation of resources is based on the standard economic theory of markets with its assumptions which do not always hold true in the real world. Hence, efficiency may be compromised by giving `voice' to choice. Conclusions: There are drawbacks with all financing systems of healthcare, and MSAs are no exception. Future researchers should consider conducting further studies to see if quality and access to necessary healthcare has improved within an MSA system and if adding supply-side regulations in conjunction with an MSA system produces better results than each would individually.

014292   Bhuvaneswari R;Dhivaharan V (MBA Dep, STET School of Management, Sundarakkottai, Mannargudi-614 016, Email: vvk_eshu@yahoo.co.in) : Leadership makes the difference-a review of theories on leadership effectiveness. Scient Trans Envir Technovation 2010, 4(2), 96-8.

In the new era of rapid changes, knowledge-based organizations and highly competitive environment, managerial work and success become increasingly a leadership task. Leaders supply a clear vision and inspire people to achieve more than they may ever have dreamt possible. Great leaders are almost always great simplifiers, who can cut through argument, debate and doubt to offer a solution everybody can understand. Leaders help each of their followers to develop into an effective self-leader by providing them with the behavioural and cognitive skills necessary to exercise self-leadership. An important measure of a leader's own success is the success of his/her followers. The strength of a leader is measured by the ability to facilitate the self-leadership of others. If leaders want to lead somebody, they must first lead themselves. Therefore, the success of any organization lies in the leader's efficiency and effectiveness. A review of leadership theories, leadership styles and effectiveness and good qualities of a leader as envisaged in literature on management has been made.

13 ref

014291   Babar S N;Bhise V B (Economics Dep, Vinayakrao Patil Mahavidyalaya, Vaijapur, Dist. Aurangabad) : Empirical analysis of India's agricultural trade under WTO regime. Int J Trop Agric 2010, 28(1-2), 1-11.

The present paper attempts to analyse the India's agricultural trade, its trends and performance under WTO regime. The analysis made in this paper is based on secondary data of exports and imports in quantity and value terms for a period of 17 years from 1990-91 to 2006-07. Annual compound growth rates, coefficient of variation were calculated to measure growth and instability in exports/imports of agricultural commodities. Exports Performance Ratio (EPR) was used to measure the comparative advantage of exports. Further, Simpson index was worked out to study diversification in exports. In addition the percentages and averages were used to study the changing composition during the study period. The results reveal that a significant change in export earnings of various agricultural commodities like rice, oil meals and marine products but the growth of trade over a decade does not seem to be significant. The percentage share of agricultural commodities exports to total national exports have shown decreasing trend in post-WTO period. It indicates that the India's export earnings from agricultural sector has decreased during post-WTO period. On the other hand, percentage share of agricultural imports has initially increased but in the recent triennium it has gone down drastically. It points towards India's potential in achieving self-sufficiency in meeting domestic demand. In post-WTO period, some agricultural commodities have registered high compound growth rate in terms of quantity and value as compared to pre-WTO period. However, agricultural commodity which witnessed higher growth rate in this period, also exhibited maximum variability in exports. The rice, vegetable and fruits, spices, coffee and coffee substitutes, tea and mate, cereals and cereals preparations, sugar and sugar preparations and honey exports have registered high comparative advantage in recent triennium. Particularly, rice has registered the highest comparative advantage among all agricultural commodities.

6 tables, 3 ref

014290   Azhagaiah R;Ezhilarasi E (Kanchi Mamunivar Centre for Post-Graduate Studies, Government of Puducherry, Puducherry-605 008, Email: drrazhagaia@yahoo.co.in) : Consumer behavior regarding durable goods. Indian J Market 2012, 42(2), 27-39.

14 tables, 11 ref

013137   Tonk M S (NO, Oil and Natural Gas Corporation Ltd. (ONGC), Scope Minar, Laxmi Nagar, New Delhi-110 092, Email: mstonk@gmail.com) : Independent directors:an indian perspective. Prabandhan: Indian J Mgmt 2012, 5(4), 32-8.

The institution of Independent Directors has come a long way since its inception as an effective tool of checks and balances towards ushering a corporate governance regime in the Indian scenario. Yet, it is evident that their functioning in Indian companies leaves a lot to be desired. Satyam and Maytas in India, Enron and Worldcom in US are not just aberrations, but are glaring cases of the deep rot that has beset the business. Further, the appointment of Independent Directors is a mandatory requirement only for the listed Companies in India. There is no such requirement for the non- listed Companies, estimated to be more than 10 lakhs. The concept of IDs has faced its share of roadblocks since its introduction in the Indian business, yet, this does not necessarily mean that the efforts to give independent directors a significant role should be abandoned mid way. The sheer interest and the resultant public anxiety on large public investments deployed in the country is sufficient to ensure that this institution not only survives, but thrives to play a potent role in the times to come.

20 ref

013136   Sujatha S;Saleendran P T (NO, PPG Business School, Saravanampatti, Coimbatore-641 035, Email: sujatha_devikrupa@yahoo.co.in) : Examining gender disparity among superiors in evaluating their subordinates in the manufacturing and the service sector. Prabandhan: Indian J Mgmt 2012, 5(5), 4-13.

The battle often in organizations is not on what are the differences or similarities between men and women, but on how to retain women employees despite differences or no differences. The study attempted to explain the perceptional difference between men and women in various areas like performance evaluation, career growth, self-ratings, supervisory evaluation, rewards and punishments, which in turn help the manufacturing sector and service sector (hospitals) to understand the existence of gender discrimination that affects the organizations, policies and practices, as well as the performance of women and men. The future of gender studies is relatively strong. Studies could be conducted to understand the readiness of the organizations to use women as resources. A real time assessment of particular needs and status of women employees could be done. Studies could be further extended to assess organizational policies to detect discrimination in recruitment, placement, promotion and performance evaluation. The present study is largely a descriptive study that has, however, provided interesting insights on existence of gender discrimination in the organizations which affects the socialization and equality. Thus, it is essential to make professional competence a salient characteristic of work-related transactions to reduce interference of gender.

23 ref

013135   Siddaiah R;Ahmed T;Sai Kumar;Bharamappana Vara C (Post Doctoral Fellow, DAAD Scholar, Agricultural Economics & Social Sc, Humboldt University of Berlin, Germany, Email: tanveerecon@gmail.com) : Cost of credit analysis in primary co-operative agriculture and rural development bank (PCARDBS) in Karnataka (India). Int J Agric Envir Biotechnol 2011, 4(3), 255-66.

The modernization and improvement of agriculture needs considerable capital for investment. Thus, credit is a vital agricultural input. The adoption of modem technology demands more capital. This indicates the importance of cost management for sustainability of Agricultural credit institutions. With this the present study focuses on cost of credit, profit and loss of primary co-operative agriculture and rural development banks (PCARDBs). Present study on cost of credit in PCARDBs undertaken in the year 2004-05 in five Taluks of Tumkur district (Karnataka). The 15 years time series data on various indicators were collected to study the cost of credit. The Findings inferred that the cost of management of PCARDBs has recorded steep increase over the years. Further the loss making PCARDBs also increased Thus need to reduce cost of management on one hand and earn profit on the other. Further, emphasizes the need to delegate power to PCARDBs for sanctioning loans to avoid delay in sanctioning of loans by PCARDBs. It's also felt that effort have to be made for better coverage of marginal and small farmers by publicity and not by lower interest rates.

6 tables, 3 ref

013134   Sandhu K (Guru Ramdas School of Planning, Guru Nanak Dev Univ, Amritsar, Punjab, Email: kiransandhu13@gmail.com) : Mobility hazard on indian roads:a consequence of inept traffic management. Prabandhan: Indian J Mgmt 2012, 5(4), 39-44.

Based upon the above discussion and analysis, the gravity of the challenges posed by RTAs becomes fairly evident. It is, therefore, recommended that RTAs are recognized as a serious mobility risk and therefore, the requisite corrective and remedial measures are undertaken to address the same. From time to time, the Government of India has come out with legislation and policy initiatives as mentioned above to address the menace of RTAs. However, the failure in addressing the same appropriately is largely due to poor enforcement and lack of implementation. Proper implementation can go a long way in reducing, if not completely mitigating, the risk of mortality on the Indian Roads.

3 tables, 10 ref

013133   SamGnanakkan S (Don Business Solutions Inc., , Toronto, Canada) : Mediating role of organizational commintment on HR practices and turnover intention among ICT Professionals. J Mgmt Res 2010, 10(1), 39-61.

Information and Communication Technology (ICT) sector is heavily investing in high involvement HR practices to retain and motivate the information technology professionals who are the human capital assets. This study defines a multidimensional HR practices and test its influence on turnover intentions (TOI) of ICT professionals. Organizational commitment is defined either as an employee attitude or as a force that binds an employee to an organization. There are very few studies on the effects of organizational commitment on TOI among ICT professionals. The present research focuses on examining the mediating effect of organizational commitment on HR practices and TOI relationship. The results of this study partially support the prediction. HR practices - compensation and training, has a significant direct effect on TOI and the contribution of organizational commitment to TOI is observed when combined with HR practices in the model. Implications of these results are discussed.

4 tables, 110 ref

013132   Roy N (NO, C.S.A.U.&T., Kanpur) : Enterpreneurship development programmes for women in Kanpur. Prog Agric 2010, 10(2), 393-4.

4 tables, 3 ref

013131   Raina D;Khajuria K (School of Business Economics, College of Management, Shri Mata Vaishno Devi Univ, Katra, Jammu & Kashmir, Email: dalip.raina@gmail.com) : Effectiveness of advertisements in India:an empirical study. Indian J Market 2012, 42(5), 30-8.

9 tables, 23 ref

013130   Prasad A (NO, S P Jain Institute of Management & Research, Munshi Nagar, Dadabhai Road, Andheri (W), Mumbai) : Strategy as "Inferior" choice a re-interpretation of Porter's "What is strategy?". J Mgmt Res 2010, 10(1), 15-24.

The article develops on the seminal work of Porter (1996) and in its five sections looks at the meaning of strategy as divorced from operational efficiency. It dwells of the extension of Lionel Robbins work (1932) on the concept of trade-offs and choice. Subsequent sections look at the managerial obsession with growth, strategy as positioning and how wrong choices emerge when the focus is on OE rather than the risks associated with strategy. The article also discusses the approach of strategy as Nash Equilibrium and the understanding of strategy as inferior choice.

4 illus, 3 tables, 25 ref

013129   Prabhu N K (Global Institute of Management Science, P.O. Box No. 11148, Building 1351, Road 3329, Manama 333, Kingdom of Bahrain, Email: prabhunarayan7@gmail.com) : Innovative 'Foray' in management education. Prabandhan: Indian J Mgmt 2012, 5(5), 29-40.

1 illus, 5 tables, 45 ref

013128   Parmar J S (NO, Himachal Pradesh Business School Univ, Summer Hill, Shimla) : Talent acquisition and retention strategies of SJVNL-an analysis. Productivity 2010, 51(2), 144-53.

In a globally competitive world, where knowledge and ideas are developing quickly and with the recovery of global economy, the creation and acquisition of jobs are phenomenally increasing for the best suitable talent. India has recovered faster than the other countries of the world. As a result many multinational companies in different sectors have planned entered India with aggressive market plans, capturing the bullish market sentiments. Infrastructure, engineering, telecommunication, insurance, and retail are all flourishing with the growth of Indian economy. The rise of these industries and fast economic recovery have resulted into increase in jobs in the market and minimising the job insecurities among the professionals, which has allowed them to hunt for better opportunities. Hence, the organizations are facing the dearth of talented manpower, problems of attracting the employable talent, and the strategies to be developed in order to reward and retain the existing talent. The Satluj Jal Vidut Nigam Limited (SJVNL)-a Mini Ratna Schedule "A" public sector undertaking-enjoys the strategic importance in the development of the State of Himachal Pradesh and nation both because a little disruption in the work and performance of the corporation leads to enormous losses. This corporation maybe facing the dearth of talent due to exit-quits among best performers for better job opportunities elsewhere. Therefore, it is necessary to understand what strategies the corporation is executing for the talent management. The present study is an attempt in this direction.

7 tables, 6 ref

013127   Pandey A;Pandey A (Faculty of Management, Lucknow Univ, Lucknow, Uttar Pradesh) : Organizational excellence through role efficacy: an HRD intervention. Productivity 2010, 51(2), 154-8.

In order to enhance organizational excellence with pleasantness of role incumbents, an HRD intervention of one day's duration was conducted by 2 HR specialists on 32 junior engineers undergoing induction training in an electric training institute. Role Efficacy Scale was used to measure perception of role. Approximately 50 percent of individuals were found to have perceptual distortions through macro analysis of REQ. Micro analysis showed majority of the participants (55 percent to 85 percent) having adequate perception in regard to Confrontation, Integration, Helping relations, and Growth and a sizeable number (40 to 70 percent) having major inadequacy in regard to Super ordination, Pro activity, and Influence. Reasons behind the deficiencies and action suggestions were generated through group discussion during the intervention. Participants made action plans to overcome their inadequacies in the dimensions specific to them and bring excellence in organizational performance.

2 tables, 15 ref

013126   Noronha M R;Mehta P U (S.P.B. English Medium College of Commerce, Surat, Gujarat, Email: m_r_noronha@yahoo.co.in) : Corporate governance and investment decisions. Prabandhan: Indian J Mgmt 2012, 5(5), 41-6.

Investors are very important stakeholders. They are crucial players in order to translate better corporate governance practices into better access to capital for firms. Sound corporate governance ensures that the interests of all stakeholders, including depositors are protected. Corporate governance cannot be regulatory. It is an instrument of business and social transformation.

31 ref

013125   Mukherjee A N (NO, Human Resource Management, International School of Business & Media, Kolkata) : Culture of dissonance-an enquiry into the current practice of ''job hopping'' in Indian industry. Productivity 2010, 51(2), 116-24.

With the advent of liberalization there has been a cultural metamorphosis in Indian society. Consumerism and materialistic gain are emerging as the guiding forces in shaping Indian psyche. This changed "cultural context" has a major impact on the Indian working community in their attitude to work and organization. Gone are the days of traditional loyalty to organization and allegiance to institution building; job-hopping is the current convention or fashion of corporate employment, especially for "Generation-X" it is an endless quest of changing jobs. Serving an organisation till retirement is an outdated practice. In a developing nation like India which has strong cultural roots and traditional heritage this phenomena in long run can neither lead to the growth of the individual nor to the development of the organization. It indicates an unhealthy trend which speaks for non-integration of the individual with the organization, a work environment which can not yield quality performance with a long-term perspective. Even in this absolutely ruthless, highly competitive environment, the eternal philosophy of life and work remains unchanged, that is there cannot be shortcuts to success or to make money. The thing that fundamentally counts is loyalty and hardwork of the worker. This article will discuss the changed sociocultural context of work in Indian perspective, what are the major motives that drive the Indian working community today, factors responsible for generating such motives, how different are they from India's own sociocultural fabric of motivation, and the impact of the said driving forces on individual and work organization.

2 illus, 3 tables, 23 ref

013124   Mirajkar P P;Sanjay Kumar;Singh Y P (Livestock Economics Div, Statistics & Information Technology, Indian Veterinary Research Institute, Izatnagar-243 122, Email: sanjay@ivri.up.nic.in) : Preference of service providers for the veterinary service-a case study of Sangli district of Maharashtra state, India. Vet Wld 2011, 4(3), 106-8.

Availability of veterinary services is very important for development of livestock sector in India. In many locations apart from state veterinary services other veterinary services are also available and the veterinary service users have the choice available with them regarding the service providers. The preference of service providers depend upon the location, distance, livestock holding and capacity to pay and quality of services. A study was conducted among the livestock owners of Sangli district in Maharastra to assess the preference of the livestock owners towards a particular veterinary service provider. Majority of large farmers preferred state veterinary services and cooperative veterinary services where it had strong presence. Cooperative veterinary service can be a good alternative to the state veterinary services and the private veterinary service providers are still not preferred in the rural area.

1 table, 6 ref

013123   Mahato M (Usha Martin Academy, Gymkhana Club Campus, Booti More, Ranchi, Jharkhand, Email: madhuri.modekurti@gmail.com) : HR focus within the indian information technology industry. Prabandhan: Indian J Mgmt 2012, 5(5), 14-19.

With people acknowledged as key resources of organizations, Barney (1991) has rightly stated that these people resources are rare, valuable, non-substitutable, and imperfectly imitable. Relying on this viewpoint, this study is significant and adds immense value to the existing body of HR literature, owing to its uniqueness. It primarily aims at tapping the sincerity of the organizations for its human resources and their wellbeing. The content analysis undertaken for the directors' reports for the IT companies indicate that the industry is definitely forging ahead with its people's policies. It has embarked on a mission of involving its employees' at every stage and in every step of it, towards growth. Such a focus towards employees' will undoubtedly contribute to its future success and will put India ahead of the rest of the world in terms of people orientation.

3 illus, 20 ref

013122   Khan I A (Apeejay Institute of Technology, School of Management, Greater Noida-201310, Email: i_khan23@ymail.com) : Balanced scorecard:strategic planning and management. Prabandhan: Indian J Mgmt 2012, 5(5), 47-55.

The Balanced Scorecard has been criticized by many and scholars from time to time, who dislike the empirical nature of the work. The balanced scorecard does not provide a bottom line score or a unified view with clear recommendations: it is simply a list of metrics. They suggest in their criticism about how the 'unanswered' question postulated could be answered, but as a matter of fact, the unanswered question relates to things outside the scope of the Balanced Scorecard itself (such as developing stregegies). There are some empirical studies linking the use of Balanced Scorecards to better decision making or improved financial performance of companies, but some work has been done in these areas. However, due to the wide variations in definition "what a Balanced Scorecard is" (making it hard to work out in a survey if you are comparing like with like), it is very difficult to make a survey. Single organization case studies suffer from the 'lack of a control' issue common to any study of organizational change - you don't know what the organization would have achieved if the change had not been made, so it is difficult to attribute changes observed over time to a single intervention (such as introducing a Balanced Scorecard). However, such studies as have been done have typically, found Balanced Scorecard to be useful.

3 tables, 22 ref

013121   Jain R K;Dhar U (Institute of Management, Nirma Univ, Ahmedabad) : Intellectual capital:a study of Indian business schools. Productivity 2010, 51(2), 125-34.

Intellectual capital represents the potential of assets for creating value in organizations. It is non-material wealth and has potential to create more wealth. The subject of intellectual capital is cross-disciplinary in nature and offers a variety of perspectives. The aim of the intellectual capital perspective is to provide a balanced and holistic view of the organization, which includes all value-creating resources that the organization has at its disposal to create capital. These include financial or monetary capital, physical capital, and intellectual capital. The study is an empirical investigation, focused at developing an understanding of intellectual capital, and exploring its constituent factors in business schools. The sample of the study is constituted of 40 respondents-faculty members chosen at random from different B-schools of India. A scale was developed on the basis of relevant literature to collect the data, and appropriate statistical techniques were applied to arrive at the results. The findings of the study have been discussed in detail.

9 tables, 17 ref

013120   Jaggi C K;Verma M (Operational Research Dep, Faculty of Mathematical Sciences, New Academic Block, University of Delhi, Delhi-110 007, Email: ckjaggi@yahoo.com) : Ordering policies under supplier-retailer partial trade credit financing. Opsearch 2010, 47(4), 292-310.

A supplier/retailer frequently offers a partial trade credit to its credit risk downstream member who must pay a portion of the purchase amount at the time of placing an order and then receives a permissible delay on the rest of the outstanding . amount to avoid non-payment risks. In this paper authors have tried to investigate partial trade credit financing for a two level of supply chain. The retailer's inventory system has been developed as a cost minimization problem to determine his optimal ordering policies. The present paper is a general framework for different articles namely Goyal [6]; Chung [3]; Teng [18]; Teng and Goyal [21]; Teng [17]. A sensitivity analysis on different parameter has been performed. Further, a comparative analysis with the previous research work has also been presented.

10 illus, 8 tables, 22 ref

013119   Jafri M H (NO, Gaeddu College of Business Studies, Gedu, Bhutan) : Organizational commitment and employee's innovative behavior. J Mgmt Res 2010, 10(1), 62-8.

Commitment has been the area of interest among academic researchers and practitioners because it is believed to have an effect on organizational performance. There are plethora of studies examining and evaluating the antecedents and correlates of employees' commitment, but little efforts have been given towards studying the relationship between Organizational Commitment and Innovative Behavior of employees. The present study is a modest attempt to address the relationship between Organizational Commitment and Innovative behavior in Retail sector. Data were collected from 80 executives working in retail sector. Organizational Commitment was measured by using Allen and Meyers' Scale and Innovative behavior was measured by scale developed by Ishak. Data were analyzed using correlation and Multiple Regression. Results revealed that innovative behavior is positively related to affective commitment and negatively related to continuance commitment. In the similar way R Square showed that organizational commitment explain 14% of innovative behavior.

3 tables, 32 ref

013118   Husaain M (MIS Department, College of Business Administration, Jazan Univ, Jazan, Kingdom of Saudi Arabia, Email: mehfoozhusain@yahoo.co.in) : Significant role of knowledge management to improve the service sector industry. Prabandhan: Indian J Mgmt 2012, 5(5), 20-8.

Highlights the importance of developing knowledge management, which is increasing in productivity, creating a new way of learning, improving communication and gaining efficiency. The paper also focuses on how the service companies are applying the knowledge management. However, some problems such as the difference in culture, the availability of facilities, and the standardized information can occur during the implementation. Both WISECARE and HSBC recognized, evaluated and tried to confront their problems in different ways. In general, this paper concludes that the advantages of developing knowledge management outweigh the disadvantages. The paper has gained reliability from using many sources related to the case studies, including web sites, journals, and books to cross check the data. It has also acquired the validity from finding the same common problems and barriers between the two cases. The researcher believes that recognizing the potential of knowledge management will encourage other companies to develop this system. However, the difference in applying the knowledge management depends on the type of employees, history, structure and culture of the company. The key is making sure that people, particularly in the top management, understand the advantages of knowledge management and what makes it useful. The future research should determine the ways to overcome these problems and should examine how knowledge management benefits other service sectors such as education, traveling and transportation to understand the whole picture of the service industry.

1 illus, 39 ref

013117   Harvinder Singh (Higher Education Dep, Ministry of HRD, ) : Workers' participation and productivity. Productivity 2010, 51(2), 101-7.

Productivity has become the buzzword of our times. Everyone wants only one thing-more the productivity, the better it is. Improvement in technology is considered as the most effective intervention for increasing productivity. The change in technology brings in a host of things. The perception of management and that of the workers may differ. After all, this intervention is to be implemented through workers. Human factors need to be kept in view. In this article, relationship of workers participation and productivity has been explored. It provides insight which can be used to control the variable.

1 illus, 5 tables, 8 ref

013116   Goel S;Sinha G K (NO, Army Institute of Management & Technology(AIMT), Greater Noida) : Designing an effective organizational structure:methodology and its application. Productivity 2010, 51(2), 108-15.

Japanese managerial effectiveness has been attributed to high product quality and productivity. In Japanese manufacturing environment, product and process designers work in close collaboration. This close working relationship, called concurrent engineering, has the focus of many well-organized companies. This article presents a methodology for designing effective organizational structures and illustrates its application to a manufacturing company. The company wants improved communication between design and manufacturing engineering. Although the firm employs the concurrent engineering concept with a cross-functional organizational structure, there has been little change in traditional attitudes, behavior patterns, and communication process. A changed organizational structure has therefore became necessity.

3 illus, 1 table, 4 ref

013115   Giri S;Sharma V (School of Business, College of Management, Shri Mata Vaishno Devi Univ, Katra, Jammu & Kashmir-182 320, Email: giri.sunil@smvdu.ac.in) : Food products packaging:a study of its effect on consumer behaviour. Indian J Market 2012, 42(5), 39-46.

5 tables, 26 ref

013114   Ghosh K;Sahney S (NO, Calcutta Business School, Kolkata) : Organizational SAP-LAP analysis of retention of managerial employees in a power sector organization. Productivity 2010, 51(2), 135-43.

Turnover of employees at managerial levels has been widely recognized as a critical organizational concern. The problem appears even acute for organizations belonging to service sector. A number of studies have shown that compensation factor alone does not explain the retention of managerial employees in the organization. The focus of developing this present study lies in designing and balancing the organizational social and technical subsystem elements in order to moderate the turnover of managerial employees in the company. The SAP-LAP framework has been adopted as the methodology of organizational analysis. The findings and the suggestive actions from the study attempt to find solutions to the problem of managerial turn over faced by the company.

3 illus, 4 tables, 15 ref

013113   Gandolfi F (NO, Regent University School of Global Leadership & Entrepreneurship, 1333 Regent University Drive, Suite 1`02 Virginia Beach, VA 23464-5048, USA) : New developments in reduction-in-force a brief historical analysis of a business strategy. J Mgmt Res 2010, 10(1), 3-14.

After nearly three decades of corporate restructurings and reorganizations, the modern organization has continued to resort to reductions-in-force (RIF) strategies. This article presents an overview and a brief historical analysis of some of the most popular RIF concepts that have been adopted by firms and governmental agencies on a global scale since the late 1970s. The review found that most RIF tools have their root in the core-periphery model. While some of the more traditional RIF strategies have remained popular, the paper showcased two contemporary practices; the traditional (nonselective) layoffs and stealth layoffs. A discussion of modern-day restructuring and RIF practices was deemed timely given the high levels of layoffs currently occurring in the global automotive, retail, and finance-related industries. Finally, a particular focus is placed on presenting practical implications of the conduct of RIF for the firm, the managers, and the individual employees.

57 ref

013112   Felicita J;Gnana Jayanthi J (Management Dep, St. Joseph's College, Tiruchirappalli, Tamil Nadu-620 002, Email: pio03davis@hotmail.com) : Mobile commerce:the next driver of market growth. Prabandhan: Indian J Mgmt 2012, 5(4), 23-31.

People live fuller, mobile lifestyles these days. They value convenience and have a lot of things that they want to do. They are comfortable with E-Commerce and are willing to transact over the mobile to simplify their lives and optimize their time. M-Commerce is such a technology, which offers a new business opportunity to enterprises and consumers within reach, even as barriers to its development fall away. The penetration of M-Commerce in global population vary between different countries and markets. Applications and wireless devices promise to evolve together, each driving the introduction of innovative and powerful features in the other. The opportunity is much beyond mobile bill payments and can include all forms of transactions, including merchant payments, utility bill payments, peer-to-peer money transfer, and any other transaction scenario that the consumer faces today. The SWOT/TOWS matrix on M-Comrnerce analyses and draws strategies to compete in an increasingly digital marketplace. The M-Commerce needs to develop synchronized value-added content, synthesized business models that go together with emerging technologies, which can create key mobile features and serve as drivers of the growing market demand.

2 illus, 2 tables, 28 ref

013111   Dhande R B;More V S;Teke U K (Commerce Dep, L.V.H. Mahavidyalaya, Panchvati, Nasik-3 (Maharashtra)) : Green marketing:opportunities & challenges. Int J Envir Dev 2010, 7(1), 115-119.

5 ref

013110   Desai T N (NO, Sardar Vallabhbhai National Institute of Technology, Surat, Gujarat) : Overcoming barriers to total quality management's success. Productivity 2010, 51(2), 189-200.

During the past two decades. Total Quality Management (TQM) programs have been implemented in many organizations. The barriers to implementing TQM show up in all sectors-manufacturing, services, government, education, etc. Therefore, it is important for all organizations to understand and avoid these barriers both before and during TQM implementation. This article focuses on the barrier factors of TQM implementation and the causes of its failure that are common to all types of organizations and within all management levels, and discusses the ways and means to overcoming these barriers. The article also presents a model of TQM for its successful implementation, which incorporates the critical success factors of TQM, identification and overcoming the barrier factors of TQM implementation, managerial tools and techniques to overcome these barriers including the quality initiatives and performance measures. The ways and means to overcoming barriers described in this paper can be equally useful to the organizations going in for other quality initiatives.

1 illus, 2 tables, 30 ref

013109   Das P;Sengupta S (SQC & OR Div, Indian Sstatistical Institute, 203 B.T. Road, Kolkata-700 108) : Composite desirability index in cases of negative and zero desirability. J Mgmt Res 2010, 10(1), 25-38.

Quantitative assessment of critical performance characteristics based on customer perception is of paramount importance for making business decisions. The concept of composite desirability can be used in such cases to arrive at a single quantitative index for assessment. However, in situations where perceptions are used as metrics/measurements, the scales usually take values between -k to + k for specified k. The present desirability functions either do not reflect or avoid using the negative and zero values. We use a negative exponential transformation to modify Gatza's desirability function in order to accommodate such values. The effects of the parameter of this function are studied for different levels of positive, negative and zero desirability values and a few chosen upper bounds of low positive composite desirability index.

5 illus, 4 tables, 4 ref

013108   Damodaran K (Economics Dep, Annamalai University, Annamalai Nagar, Chidambaram, Tamil Nadu, Email: damueco@gmail.com) : Efficiency of land rental markets in Nagapattinam district, Tamil Nadu. Int J Agric Envir Biotechnol 2011, 4(3), 267-78.

The present research paper examines the efficiency of land rental markets in Nagapattinam district of Tamil Nadu. Land rental markets has paved path for livelihood for rural poor. In Tamil Nadu, the tenants follow three methods of rental arrangements: sharecropping, cash payment and mortgaging. Type of tenurial arrangements parts a major role in cultivation, yield and managing the sustainability of the land quality. The present study analyses the efficiency of rental lands in terms of rental practices, cost of cultivation, yield and merits and demerits of rental markets. The study makes an attempt to find appropriate method of rental lands without affecting the poor tenants and sustainability of land resources.

7 tables, 26 ref

013107   Biswakarma G (NO, Sri Jagdishprasad Jhabarmal Tibrewala Univ, Vidyanagari, Jhunjhunu-Churu Road, Rajasthan-333 001, Email: drgrbiswa@gmail.com) : Human resources in the public health sector:issues and concerns in the state of Arunachal Pradesh. Prabandhan: Indian J Mgmt 2012, 5(4), 45-52.

This paper has attempted to document the gravity and complexity of the HR issues and concern in the health sector in Arunachal Pradesh. Factors that contribute to the shortage of skilled health workers include a lack of effective planning, limited health budgets, inadequate number of students entering and/or completing professional training, limited employment opportunities, low salaries, poor working conditions, weak support and supervision, and limited opportunities for professional development. The shortage of workers often results in inappropriate skill mixes in the health sector as well as gaps in the distribution of health workers (Henderson and Tulloch, 2008). Adequate Human Resources for Health (HRH) are a key requirement for reaching health goals. Quality data and accurate projection of future HRH requirements are needed to inform the health policy planning process. There is much more that needs to be done to improve the training and management of human resources for health, and very often, the solutions depend on the collaboration of a wide range of stakeholders such as those who produce health workers, those who employ them, those who pay for their services, those who negotiate working conditions and those who define the standards of professional practice. It is no easy task and can be successfully accomplished only if there is strong political will, if there is openness and trust among all stakeholders, and if sufficient resources and time are allocated to this effort. Most countries of the region have the capacity to find appropriate solutions to the problems they are facing (Homedes etal., 2005). In conclusion, efforts to strengthen the health sector must address the HR issues and a good Human Resource Management and a foresight in HR requirements is needed.

32 ref