009738   Nattar S (NO, Sri S. Ramasamy Naidu Memorial College, Sattur, Tamil Nadu) : Total quality management in library and information centres. Pearl 2010, 4(1), 28-31.

This paper explains the concept of Total Quality Management as applied to Library and Information Centres and how it is effective in Library Objectives in this digital era. It also highlights the LIS standardization of work, Quality Measurement procedures and improvement of its internal functional system.

1 illus, 6 ref

009737   Meshram P V (Commerce Dep, Sardar Patel Mahavidyalaya, Chandrapur, Email: purnima meshram@hahoo.com) : Is it green marketing or marketing green (strategies and challenges). SPM-JAR 2012, 1(1), 82-6.

Green or environmental marketing [1] consists of all activities designed to generate and facilitate any exchanged intended to satisfy human needs or wants, such that the satisfaction of these needs and wants occurs, with minimal harmful impact on the natural environment. Green marketing involves developing and promoting products and services that satisfy customers want and need for quality, performance, affordable pricing and convenience without having a detrimental input on the environment. According to the American marketing association, green marketing is the marketing of product that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging charges, as well as modifying advertising.

5 ref

009736   Maitra D;Dey K (NO, Institute of Rural Management, Anand) : Information and technology: muddling policies with practices in Indian Agriculture. Productivity 2010, 51(1), 1-7.

Indian agriculture is at crossroads and one of the major hurdles is to turn around the deceleration in agricultural growth. Reasons behind the poor performance are due to less public-private participation in terms of bulk allocation, transport, procurement, and storage of agri-commodities besides the low productivity yielding from the tiny economic holding of Indian farming community. Despite intensifying the mono-cropping and managing buffer-stocks or making distortions caused by the government interventions in wheat market in the recent past, attention on fair price realization for the farmers is a concurrent issue. There is a school of thought saying that free-market approach to agricultural policy would be much more effective to improve the income of farmers. In the backdrop of much discussed and debatable issues on technology (genetically modified/GM crops) and information (commodity markets), this article has come out with three propositions with respect to sustainability issues and risk management. Hence, this article is an attempt to reiterate the concurrent issues, scope, and redefining the frontier in Indian agriculture by converging government, industry, and academia towards better policies followed by better practices.

4 tables, 21 ref

009735   Francisco D;Upadhyay V K (NO, Centre for Transdisciplinary Studies for Development (Centro de Estudo, Portugal) : Productive specialization and regional development at state level in India. Productivity 2010, 51(1), 41-52.

The purpose of this article is to analyze the specialization of Indian productive structures in 2006, using specialization indicators, namely localization quotient estimation, to assess both the relative degree of concentration of a given activity in a certain area and the specialization coefficient, that helps characterize a region's economy according to its degree of specialization. Reference variables for specialization analysis purposes are GDP at factor cost at constant price (Base=99-00) and Employment for 2001 and 2006 in an attempt to compare differences observed with productivities. This study was a thorough research into the time-spatial relationship between specialization, productivity, and development.

4 tables, 7 ref

009734   Bahri N K (NO, The Institute of Surveyors, Contract Management & Arbitration Consultant) : Contemporary records - purpose and consequences. Indian Surveyor 2010, 64(2), 17-21.

008597   Subrahmanyam S V S;Narasimha Reddy C (NO, Nagarjuna Fertilizers and Chemicals Limited, Nagarjuna Hills, Hyderabad-500 082) : Market development strategy in changing environment. Indian J Fertil 2010, 6(9), 64-8.

Many a times, farmers find problems in applying correct dose of required nutrients in right fertiliser form required for the crop at right time and place. In this process, farmers lose precious time and money during the season in search of fertilisers matching to crop's requirements. So far, subsidy policies were not addressing the application of nutrients in balanced proportion. The deficiencies of secondary (S) and micronutrients (Zn & B) started occurring in the soil. This led to bring out an alternative policy Le Nutrient Based Subsidy (NBS) policy which will address the issue of balanced fertilisation. It is predicted that the industry (fertiliser) will now have to queue up before the farmer. Farmers look for only efficient nutrition offerings which provide 'add real value' to his fields. The situation necessitates farmers to look for lean agriculture methodology and industry has to gear up to meet ever growing farmer demands with innovative developmental activities. This paper tries to derive market developmental strategy to face the challenges in the changing environment.

4 illus, 1 table

008596   Roy A (NO, Indian Farmers Fertiliser Cooperative Ltd., IFFCO Sadan, C-1 District Centre Saket Place, New Delhi-110 017) : Overview of reforms in fertiliser sector. Indian J Fertil 2010, 6(9), 22-33.

The fertiliser policies announced by Government of India prior to decontrol of phosphatic and potassic fertilisers in the year 1992 were conducive and paid rich dividend in terms of increased investment in the fertiliser industry and thereby creating new capacities and enhanced fertiliser production along with increasing use of fertiliser and increased foodgrain production. However, the policies pursued subsequently up to middle of 2006 were mainly for containing rising fertiliser subsidy and consequently, legitimate subsidy dues were declined leading to heavy under-recoveries to the companies. The policies implemented after 2006 reflects some course correction for reviving the indigenous industry as over dependence on import of finished fertilisers could be risking the food security of the nation to handful of countries who have past record of cartelization at opportune time. Implementation of Nutrient Based Subsidy(NBS)for phosphatic and potassic fertilisers by the Government of India is a land mark step in the reform process in fertiliser sector. Industry has responded well in a short time and long term arrangements have been made for supply of raw materials as well as finished products. NBS will also lead to development of new innovative fertiliser products in the market suiting the soil needs. This will help in restoring soil health. Due importance should be given by the Industry to the R&D work to involve specialty fortified fertilizers.

9 tables, 3 ref

008595   Kohareswaran J (NO, Rashtriya Chemicals & Fertilisers Ltd. Priyadarshini, Eastern Express Highway Sion, Mumbai-400 022) : Dealer : a vital link in the fertilier trade. Indian J Fertil 2010, 6(9), 16-19.

Dealer is a vital link between the fertiliser manufacturers (producers/importers of fertilisers) and farmers (users of fertilisers). The dealers are guides and philosophers of the farmers who gain knowledge from them on various issues related to recent technology for use of fertilisers in agriculture. The dealers facilitate availability of fertilizer materials in the country at the right time and right place. n this paper, various issues related to role of dealer- a vital link in the fertiliser trade- is discussed.

2 illus

008594   Karmakar K G (National Bank for Agriculture and Rural Development, , Plot No. C-24, H Block, Bandra Kurla Complex PO Box No. 8121, Bandra (East) Mumbai-400 051) : Role of NABARD in agricultural development. Indian J Fertil 2010, 6(9), 38-44.

Fertiliser, high yielding variety seeds, irrigation water, plant protection chemicals and credit play vital role in increasing agricultural production. Among these, credit is considered to be essential for purchase of agricultural inputs, required for raising crops. To cater to the credit needs of the primary financial institutions such as commercial banks, regional rural banks and cooperative banks for on-lending to' rural clients for their farm and non-farm activities, National Bank for Agriculture and Rural Development (NABARD) was set up in 1982. The role of NABARD In ensuring credit flow for promotion and development of agriculture, rural infrastructure, small scale industries, cottage and village industries and handicrafts is well established. In this paper an attempt has been made to present the role of NABARD in ensuring credit for promotion and development of agriculture, improving productivity and life style of the common farmers of rural India.

8 ref

008593   Bhargava R T;Shah K K (NO, Gujarat Narmada Valley Fertilisers Company Limited, Bharuch) : Freight and logistics of fertiliser management. Indian J Fertil 2010, 6(9), 56-60.

Management of freight and logistics of fertilisers is a challenging and important job. Logistics assumes its importance in view of the necessity to continuously move fertiliser from the plants/ports in order to avoid congestion and allow the plants to continue to produce and the ports to discharge vessels. There are, of course, marketing requirements and constraints. Management of freight and logistics of fertiliser have to be managed costªefficiently, since freight cost constitutes about 80% of the marketing cost. In this paper, evaluation of cost of transportation through rail and road, difference between actual freight incurred and reimbursable freight under NBS and uniform freight policy by taking 20:20:0 of Gujarat Narmada Valley Fertilizer Co. Ltd, as a test case, are discussed.

3 tables

007427   Trivedi A;Suri B;Mishra S;Mishra P (NO, Indian Institute of Information Technology, Allahabad, Uttar Pradesh, Email: atrivedi118@gmail.com) : Moments of truth: an empirical analysis of Indian consumers. Indian J Market 2011, 41(12), 39-51.

4 illus, 14 tables, 23 ref

007426   Srinivasan R (NO, National Institute of Technical Teachers Training & Research, Kolkata-700 106) : Career and achievement path of entrepreneurs (cape). Indian Sci Cruiser 2010, 24(1), 15-16.

007425   Ramesh H N (NO, Kuvempu Univ, P.G. Centre, B.H Road Kadur, Chikmagalur Dist., Karnataka, Email: rameshhn2003@yahoo.co.in) : Customer loyalty programs and marketing strategies. Indian J Market 2011, 41(7), 51-6.

3 illus, 18 ref

007424   Ramanathan V;Hari K (Faculty of Management Studies, SCSVMP Univ, Enathur, Kanchipuram, Tamil Nadu, Email: ram2005_mba@yahoo.co.in) : Consumer perception about organized vs unorganized retailers at Kanchipuram, Tamil Nadu. Indian J Market 2011, 41(12), 11-23.

21 tables, 10 ref

007423   Nasrin Sulthana M;Sakthivel Murugan D (M.B.A. Dep, St. Joseph's College of Engineering, OMR, Semmencherry, Chennai-600 119, Email: nasrin_basha@yahoo.com) : Consumer buying hebaviour of home appliances with reference to LG products. Indian J Market 2011, 41(12), 52-60.

11 tables, 17 ref

007422   Naskar S K (Development Centre, National Institute of Technical Teachers Training & Research, Kolkata) : Measuring organizational effectiveness (OE)- a multi model approach. Indian Sci Cruiser 2010, 24(1), 17-20.

4 ref

007421   Mohapatra N (NO, Global Institute of Management, Bhubaneswar, Orissa, Email: mohapatra82@gmail.com) : Economics of ecotourism: a study on Orissa. Indian J Market 2011, 41(7), 36-42.

5 tables, 15 ref

007420   Mendiratta A;Mehta V (Business Management Student, XLRI Jamshedpur, Circuit House Area (East), Jamshedpur-831 035, Email: ankita.mendiratta@astra.xlri.ac.in) : Effectiveness of media in mobilizing people towards social causes and campaigns. Indian J Market 2011, 41(12), 4-10.

1 illus, 6 tables, 5 ref

007419   Kathirvel N (Management Dep, Karpagam Univ, Coimbatore-641 021, Email: pnk70_samy@yahoo.co.in) : Satisfaction level of betel leaf farmers in Tamil Nadu with reference to Karur district. Indian J Market 2011, 41(7), 57-64.

9 tables, 6 ref

007418   Kansal P;Sharma H R (Business School Univ, Arts Block III, Panjab Univ, Chandigarh, Punjab, Email: purvakansal@pu.ac.in) : Effect of absurdity in advertising on brand recall. Indian J Market 2011, 41(7), 3-8.

8 tables, 25 ref

007417   Kalia S;Kalia R (NO, Maharishi Markandeshwar Univ, Mullana, Haryana, Email: sumedha.kalia@rediffmail.com ) : Subhiksha : a battle for survival. Indian J Market 2011, 41(7), 20-4.

2 illus, 7 ref

007416   Kalaiselvi P;Somasundaram M (Commerce Dep, Annamalai Univ, Annamalainagar-608 002, Email: rkokul1207@rediffmail.com) : World wide dairy development-at a glance. Indian J Market 2011, 41(7), 43-50.

4 illus, 7 tables, 15 ref

007415   Dutta P K (NO, Durgapur Institute of Management and Science, Shahid Sukumar Banerjee, Bidhannagar, Durgapur-713 212, Email: askpkd@yahoo.co.in) : Agricultural rural marketing in India. Indian J Market 2011, 41(7), 9-19.

4 illus, 5 tables, 11 ref

007414   Das G (NO, NSHM College of Management and Technology, Kolkata, Email: gd.iitkgp@gmail.com) : Effect of retail sales promotion on buying behaviour of customers: an empirical study. Indian J Market 2011, 41(7), 25-35.

3 illus, 11 tables, 32 ref

007413   Andotra N;Chalotra V (Commerce Dep, Jammu Univ, Jammu, Email: neetu.bipan@rediffmail.com) : Information sharing in managing collaborative relationships: an analytical and empirical investigation. Indian J Market 2011, 41(12), 31-8.

3 tables, 33 ref

007412   Anandaraj P;Chinniah V (Management Studies Dep, Madurai Kamaraj Univ, Madurai-625 021, Email: ok_anandaraj@yahoo.co.in) : Marketing problems of mango growers (using factor analysis) in Madurai district, Tamil Nadu. Indian J Market 2011, 41(12), 24-30.

3 tables, 16 ref

006402   Vijayakumar M;Subburaj B (MBA Dep, K. S. Rangasamy College of Technology, Tiruchengode-637 211, Email: sweet_vijay@yahoo.com) : Housing finance-an analysis of post purchase behaviour of consumers. Indian J Market 2011, 41(10), 23-31.

15 tables, 10 ref

006401   Venkateswaran P S;Ananthi N;Binith Muthukrishnan K (Management Studies Dep, PSNA College of Engineering and Technology, Dindigul, Tamil Nadu, Email: venkatespsna07@gmail.com) : Customers' brand preference for selective household brands at Dindigul, Tamil Nadu. Indian J Market 2011, 41(10), 9-22.

30 tables, 13 ref

006400   Vani G;Ganesh Babu M;Panchanatham N (NO, Acharya Institute of Technology, Solladevanahalli, Bangalore-90, Email: gvani3333@yahoo.co.in) : Consumer buying behaviour model for toothpastes. Indian J Market 2011, 41(10), 57-67.

1 illus, 2 tables, 10 ref

006399   Tripathi P;Sengupta A (Central & Eastern U.P. Operations, Radio Mantra, Gorakhpur, Uttar Pradesh, Email: prashant.tripathi2@gmail.com) : Increasing role of children in family purchase decisions. Indian J Market 2011, 41(6), 29-35.

38 ref

006398   Sofat Y (Management Dep, RIMT-IMCT, Mandi Gobindgarh, Punjab, Email: yashminsofat@yahoo.com) : Strategy of advertising agencies in India for evaluating advertising effectiveness across experience. Indian J Market 2011, 41(9), 62-72.

12 tables, 19 ref

006397   Singh N;Javadekar P (Indira Institute of Management, Pune Univ, Thatawade, Pune, Email: nityanandsinghiaf@gmail.com) : Supply chain management of perishable food products : a strategy to achieve competitive advantage through knowledge management. Indian J Market 2011, 41(10), 32-44.

12 tables, 21 ref

006396   Sharma M;Kalra D (NO, Management Education & Research Institute, 53-54 Institutional Area, Janakpuri, New Delhi-110 058, Email: ms0580@gmail.com) : Empirical study of online social influence marketing with reference to customer's product purchase decision and product recommendation. Indian J Market 2011, 41(8), 68-77.

5 illus, 3 tables, 20 ref

006395   Sharma A;Borah S B (NO, Indian School of Business, Hyderabad, Email: amaleshsharma@gmail.com) : Forecasting the ensuing impact of 3G on business practices in India: an exploratory analysis. Indian J Market 2011, 41(9), 31-7.

1 table, 13 ref

006394   Shantanu Shekhar (NO, M.S. Ramaiah Institute of Management (MSRIM), MSR Nagar, MSRIT Post, New Bel Road, Bangalore-560 054, Email: shantanu.s@msrim.org) : Building successful retail strategies-a case study of 'coupon store'. Indian J Market 2011, 41(10), 45-56.

17 illus, 6 tables, 13 ref

006393   Roy R N;Manna S;Sarker G N (Community Medicine Dep, R.G. Kar Medical College & Hospital, Kolkata) : Applying management techniques for effective management of medical store of a public sector undertaking h ospital. Indian J Prev Soc Med 2010, 41(1-2), 11-14.

An attempt was made to evolve a selective inventory control mechanism thorough ABC, VED and ABC-VED matrix analysis. The study analyzed the annual consumption; the expenditure incurred for the drugs and developed a matrix based on ABC and VED analysis to narrow down the group of drugs for managerial monitoring. Of the 66 drugs used 18.2% (A category) consumed 70.2 % of total annual drug expenditure (ADE). About 22% of drugs (Category B) consumed 20% of ADE and 59% (C category) accounted for 9.7% of ADE. The VED analysis found 25.8% drugs as vital, 54.5% as essential and 19.7% as desirable category. ABC-VED matrix analysis categorized 42.42%, 43.94% and 13.64% of drugs as category I, II and III respectively. Categorization of drugs by the ABC-VED coupling matrix model helps to narrow down on fewer drugs.

2 tables, 7 ref

006392   Rashid M S (NO, Daffodil International Univ, Dhaka, Bangladesh, Email: sanuwar@daffodilvarsity.edu.bd) : Structured frame of category management for optimization of retail business. Indian J Market 2011, 41(9), 45-54.

6 illus, 12 ref

006391   Ranjith P V;Goyal E (SIES College of Management Studies, Sri Chandrasekarenda Saraswati Vidyapuram, Plot 1-E, Sector V, Nerul, Navi Mumbai, Email: rv99321@gmail.com) : Study on consumer perception-a case study for laptops. Indian J Market 2011, 41(6), 42-54.

13 tables, 25 ref

006390   Ramesh Kumar S (NO, V.O.C. College, Millerpuram, Tuticorin, Tamil Nadu-628 001, Email: sramesh_voc@yahoo.co.in ) : Junk food advertisements with free offer: their repercussions on the minds of children in the age group of 3-10 years. Indian J Market 2011, 41(9), 73-8.

9 tables, 13 ref

006389   Ramesh G (NO, St Francis Institute of Management and Research (SFIMAR), Mt Poinsur, SVP Road, Borivali (West), Mumbai-400 103, Email: gramesh@sfimar.org) : Standardization vs adaptation of marketing strategy-a qualitative study. Indian J Market 2011, 41(11), 54-64.

1 illus, 17 ref

006388   Ramakrishna H (Commerce and Management Dep, Government First Grade College, Bellary-583 101, Email: drhramakrishna@gmail.com) : Marketing of tourism products in Karnataka: policy implications. Indian J Market 2011, 41(11), 38-45.

3 tables, 18 ref

006387   Rama Prasad M V (Marketing Dep, GITAM Institute of Management, GITAM Univ, Visakhapatnam, Email: mvrprasad9@rediffmail.com) : Marketing in global economic turbulence-role of B-schools in grooming management graduates. Indian J Market 2011, 41(8), 52-5.

7 ref

006386   Rakesh S;Singh S (NO, Institute of Technology & Science, Ghaziabad, Uttar Pradesh, Email: sapna.rakesh@gmail.com) : Netnography: an emerging method of marketing research-a conceptual study. Indian J Market 2011, 41(8), 47-51.

1 illus, 19 ref

006385   Rajanikanth M (NO, Einstein PG College, Nadergul, R.R. Dist., Andhra Pradesh, Email: rajanikanthreddym@gmail.com) : Consumerism: a study on the evolution of the consumer movement. Indian J Market 2011, 41(10), 4-8.

2 illus, 23 ref

006384   Puranik R (NO, CH Insitute of Management & Commerce, Gram Baroli, Palia Road, Nr. Revti Range, Uijjain Road, Indore, Madhya Pradesh, Email: rakshita.puranik@chgroup.in) : Effectiveness of humor appeal in advertisements of fast moving consumer goods (FMCGs). Indian J Market 2011, 41(9), 38-44.

2 tables, 19 ref

006383   Phambuka-Nsimbi C (NO, , ) : Relationship building as a marketing strategy: a conceptual guide for African exporters. Indian J Market 2011, 41(8), 3-10.

38 ref

006382   Pallavi (Rajiv Gandhi South Campus, Barkachha, Banaras Hindu Univ, Varanasi, Uttar Pradesh, Email: pallavi.com@gmail.com) : The '4' as' of rural marketing mix. Indian J Market 2011, 41(9), 79-84.

47 ref

006381   Mishra M (Business Management Dep, C.V. Raman College of Engineering, Bhubaneswar, Orissa, Email: manitmishra@rediffmail.com) : Assessment of influence of materialistic values on consumption innovativeness. Indian J Market 2011, 41(9), 23-30.

2 tables, 72 ref

006380   Memon S (NO, NIMS Univ, Jaipur, Rajasthan, Email: sharif@glsict.org) : International brands & the Indian consumer: a study of critical success factors with special focus on select FMCG brands. Indian J Market 2011, 41(9), 4-15.

22 tables, 19 ref

006379   Koshy M P;Joseph M (School of Management Studies, Cochin Univ of Science & Technology, Kochi-682 022, Email: mollykoshy@cusat.ac.in) : Women entrepreneurs and the pricing dilemma. Indian J Market 2011, 41(9), 16-22.

9 tables, 8 ref