011757   Banerjee P;Banerjee P (NO, Amity University Haryana, Gurgaon, Haryana, Email: padmakli@ggn.amity.edu) : Deciphering assorted findings on marketer transgression linked to service recovery Paradox. Indian J Market 2012, 42(11), 22-9.

It has been of great importance both to academicians and practitioners to home in on the factors that constitute service failure. Though the need of the hour for the service providers is to provide efficient and defect-free services, it is almost diabolical that customers need to be nudged to complain. Service Recovery Paradox (SRP) refers to a seemingly illogical situation where - following a failure / recovery process - higher levels of customer satisfaction are achieved than in the case of customers who have not experienced any service failure. The goal of this research is built upon contemporary and current understanding by investigating the SRP using a string of published reports.

47 ref

011756   Asokan S R;Arya A (NO, Institute of Rural Management, Anand, Gujarat) : Scope for warehouse receipts financing of commodity markets in India. Productivity 2011, 52(2-3), 111-17.

Spanning from nationalization of banks to financing self-help groups by way of micro financining, numerous innovations have taken place in the field of agriculture and rural finance in India. They majorly focus on concentrated on the production financing aspect, thereby neglecting an equally important marketing finance. This lack slows down the farmers' ability to realize optimal prices for their crops. Here, warehouse receipt financing has been of great help in bringing liquidity to marketing of agricultural goods. In order to ensure an efficient warehouse financing system, the government of India had enacted the Warehouse Development and Regulation Act, 2007. Under this act, the warehousing development and regulatory authority would be established. Four crops-wheat, soybean, potato, and castor seed-were taken to understand whether the warehouse receipt financing system can be beneficial to the farmers. The variations in price in the inter-cropping season and the cost of carry, that is, interest on the loan and the storage cost were calculated to arrive at the potential net benefit. It was found that the net benefit to the farmer through warehouse financing was negligible in case of wheat and soybean. It was found substantial for potato. Further, the system is considered to be more beneficial for bigger farmers who have higher marketable surplus.

4 tables, 4 ref

011755   Afzal M (Management Sciences Dep, COMMSTS Institute of Information Technology, Islamabad, Pakistan) : Ricardian equivalence hypothesis: evidence from Pakistan. Productivity 2011, 52(2-3), 158-66.

The article provides empirical evidence on the soundness and relevance of the Ricardian Equivalence hypothesis for Pakistan over the period 1960-2009. Time series properties have been examined in order to take care of the criticism made against the previous studies on REH notably model-specification, simultaneity bias and stationarity of data. Real income, real consumption, real government expenditure, and real government revenue, though nonstationary, are not cointegrated. There is unidirectional causality from real income to real consumption, real government expenditure and real government revenue and from real government expenditure to real government revenue. We used impulse response functions to ascertain the impact of shocks of one variable upon others. The impact of real government expenditure and real government revenue on consumption is most notable and substantial that provides some support in favor of the REH. This happens in the short run. Stabilization policies are adopted that aim at averting those shocks that harm the economy substantially in the short run.

1 illus, 7 tables, 35 ref

013813   Verma B P;Maji P;Nair S (NO, Kohinoor Business School, Khandala-410 301, Email: bigyan.verma@kohinoor.ac.in) : Mergers & acquisitions and their impact on corporate-values: pre and post-merger analysis of Indian banks. Indian J Finance 2013, 7(2), 5-16.

Primarily, the focus of the present study is on Mergers & Acquisitions, and how they have impacted Indian banks' corporate-values by analyzing both their pre & post-merger-performance. The period of the study ranged between the years 2000 and 2010. The researchers applied the techniques of Economic Value Added (EVA of Stern Stewart & Co.) to evaluate the performances of the chosen institutions in both the periods (pre and post merger periods). The results signal towards the dynamism and resilience of the Indian economy. The researchers concluded that Indian banks, albeit small in comparison to their global counterparts, are taking great strides not only within the continental shelf of India, but even beyond its borders too.

23 ref

013812   Sudarsana Murthy D;Narasaiah P V;Mohan B (NO, Sree Vidyanikethan Institute of Management, A. Rangampet, Tirupati, Andhra Pradesh, Email: drdsudarshan@gmail.com) : Performance of consumer forums: an empirical study of Kadapa district consumer forum. Prabandhan: Indian J Mgmt 2013, 6(2), 40-7.

Majority of the consumers in India whether rich or poor, literate or illiterate, urban or rural often become the victims of adulterated, spurious, hazardous and substandard goods as well as wrong measurements and high prices. Shortage in supply of several commodities, unethical and deceptive advertisements enable the businessmen and traders to make quick money at the cost of the consumers. Even the goods/services of State undertakings, nationalized banks, electricity and tele-communications etc., are not exceptions. Despite a number of laws to protect the interests of the consumers, the Indian consumer is mostly unaware of his rights. Against this backdrop, the authors intended to evaluate the working of the District Consumer Forum (DCF), Kadapa in terms of safeguarding the interests of the consumers from the unscrupulous business practices.

11 tables, 7 ref

013811   Sharma G D;Mahendru M;Sanjeet Singh (Management Studies Dep, BBSB Engineering College, Fatehgarh, Sahib, Punjab, Email: angrishgagan@gmail.com) : Are the stock exchanges of emerging economies interlinked?: evidence from BRICS. Indian J Finance 2013, 7(1), 26-37.

This paper studies the interlinkages between stock markets of Brazil, Russia, India, China and South Africa (BRICS) with the help of benchmark indices of these stock exchanges. Daily closing levels of the benchmark indices in the five countries were taken for a period from April 1, 2005 to March 31, 2010. Line charts and unit-root tests were applied to check the stationary nature of the series; Regression Analysis, Granger's Causality Model, Vector Auto Regression (VAR) Model, and Variance Decomposition Analysis were performed to find out the linkages between the markets under study. The analysis revealed that the stock markets under study were influenced by each other, but not to a great extent. It implies that there exists opportunities for diversification of the investors among the stock exchanges of BRICS. The paper also observed that there are domestic factors (macro-economic variables) that influence the stock markets.

2 illus, 6 tables, 49 ref

013810   Rajesh Kumar;Arora R S (Commerce Dep, K.L.S.D. College, Ludhiana, Punjab, Email: rajeshmarwaha70@gmail.com) : Investor's perception about mutual funds in India: an empirical study. Indian J Finance 2013, 7(1), 44-52.

Mutual Funds have emerged as an important investment alternative to invest in the capital markets. They provide an opportunity to avail the services of professionals at a very nominal cost, even in the case of small investments. However, there are 34 mutual funds in India competing with each other and offering multiple mutual fund products. Knowing the perception of mutual fund investors can help these institutions to market their schemes in a better way. In this context, the present study is an attempt to study the perception of mutual fund investors regarding a few important aspects.

7 tables, 9 ref

013809   Priyadarshini V;Joseph J (Management Dep, Karpagam Univ, Coimbatore-21, Email: priya.management@gmail.com) : Examining the differences in intrinsic motivation and its interactions based on ego states among B-school students in Coimbatore. Prabandhan: Indian J Mgmt 2013, 6(2), 23-31.

Management Institutes are striving hard to create workspaces that ensure a greater understanding, better relationships and a happier environment through improved individual, team and institutional performance. This could be attained by matching the students' needs and motives with those of the institutional requirements. However, the greatest challenge is the inability or the lack of desire to predict their needs and motives. Researchers in behavioral sciences have created various models that can help administrators in redesigning pedagogy, develop effective teams, and motivate staff to deliver outstanding results. This article further contributes to behavioral sciences by presenting a simple, three-level typology model to classify the personality of students based on Transactional Analysis ego states and predicting the Intrinsic Motivation factors that best matches with the ego state.

4 tables, 33 ref

013808   Parthasarathy S (NO, Bharathidasan Institute of Management, Trichy-14, Email: psrikanth2011@gmail.com) : Long range dependence and market efficiency: evidence from the Indian stock market. Indian J Finance 2013, 7(1), 17-25.

This empirical investigation examines the long memory or long range dependence in the Indian stock market vis-a-vis market efficiency. The researcher examined the daily data of the major indices and large, liquid common stocks using the Rescaled range (R/S) analysis to measure the Hurst exponent using both static and dynamic approach. The researcher evidences significant long range dependence in all the tested indices and many individual stocks. The results are not consistent with weak form efficiency in the Indian stock market. The dynamic approach evidences time dependence and rejects both the notion of evolving efficiency through the passage of time and permanent increase in efficiency subsequent to both market reforms and improved trading practices in the Indian stock market. The results are robust to alternate time domain and frequency domain measures of Hurst exponent.

1 illus, 3 tables, 32 ref

013807   Narasimha Rao V (P.G. Business Administration Dep, Akkineni Nageswara Rao College, Gudivada-521 301, Email: drvnr_62@yahoo.co.in) : Technology management in banks: an empirical study with special reference to State Bank of India. Prabandhan: Indian J Mgmt 2013, 6(2), 5-14.

Banking sector is undoubtedly the prime catalyst for economic growth in any country. The key drivers of sea change in banking operations in India are integration of financial markets across the globe, explosion of information and communication technology and management of knowledge. The benefits of technology in Indian banks are quite well known. Banking in India started in the year 1786, with the General Bank of India being the first one. Reserve Bank of India came in 1935 and became the central banking authority in 1965. Prior to the 1990's, the diffusion of Information and Communication Technology (ICT) in the Indian banking industry was mainly on operations, but from the mid 1990's, the use of technology is present in external environment i.e. in products or service offerings to customers. It is to be understood that IT is not yet a very comfortable choice for millions and consumer awareness is a major challenge in our country. State Bank of India, the premier and the largest commercial bank in the country with a market share of 17% for advances, and 17.98% for deposits is well positioned to capture growth in the dynamic Indian banking market, and is seen as a macro-economic proxy for the Indian economy. SBI is going through a momentous phase of its technology management. The Indian banks have nevertheless, withstood all the challenges at the national and international level and are becoming more adaptive to the changing environment. Technology management is essential for the banking sector in today's knowledge economy. The ultimate objective of using technology in banks should be increasing service quality and thereby enhancing customers' satisfaction. This paper is an attempt to understand technology management in banks with special reference to State Bank of India.

10 tables, 14 ref

013806   Mishra D;Chandargi D M;Hirevenkanagoudar L V (Agricultural Extension Dep, Agricultural Sciences Univ, Dharwad-580 005, Email: dmchandargi123@rediffmail.com) : Profile characteristics of men and women extension officers and their job performance and job satisfaction. Karnataka J agric Sci 2011, 24(3), 336-9.

Study carried out during 2004-05 on extension officers of KSDA to ascertain their job performance and job satisfaction revealed that the variables namely; age, experience, job stress, organizational commitment and job satisfaction were significantly correlated with job performance. Among men extension officers age, experience and annual income were significant but had negative relationship with job performance. Whereas, among women extension officers age, experience and information seeking behaviour were found significant. Results from multiple regression analysis followed by step-wise multiple regression showed that job involvement, job stress, organizational climate, information seeking behaviour and achievement motivation were the five major factors affecting the job satisfaction of extension officers of KSDA.

5 tables, 7 ref

013805   Khatik S K;Nag A K (Commerce Dep, Faculty of Commerce and Chairman, Board of Studies, Barkatullah Univ, Bhopal, Email: shankhla2003@yahoo.com) : Appraisal of fixed assets of a public sector undertaking: a case study of Madhya Pradesh state agro industries development corporation limited. Indian J Finance 2013, 7(2), 43-53.

Appraisal of fixed assets is nothing but a particular process of identifying the points of strength and weaknesses by properly establishing a relationship between fixed assets and some other variables, either in the balance sheet, or in the profit and loss account. Such an analysis can be undertaken by the management of a firm, or any party outside a firm, i.e. owners, creditors, investors, research scholars, etc. Undoubtedly, fixed assets constitute an important place in the capital employed by an enterprise, and they also play an important role towards the successful operation of a firm's business. But the utility of fixed assets cannot be judged unless an analysis of fixed assets is made with respect to their productivity, efficiency, performance and profitability, irrespective of their share in the capital employed because there may be cases where the fixed assets occupied a major proportion of the total capital employed, while the profitability was very low and vice versa. The present study examines fixed assets for this purpose through important and selected ratios with special reference to Madhya Pradesh State Agro Industries Development Corporation Limited.

8 tables, 15 ref

013804   Gupta R;Sukumaran A (Accounting Finance and Economics Dep, Griffith Univ, Nathan Campus, QLD4111, Australia, Email: r.gupta@griffith.edu.au) : Ethics and morality in finance. Prabandhan: Indian J Mgmt 2013, 6(2), 15-22.

Recent financial crises have attracted significant debate in the media about the ethical and moral issues that ought to have been considered by the stakeholders involved in the market. This discussion has gained further traction in the aftermath of the global financial crisis of 2007-08. One of the factors that are being considered is based on the argument that the market is as good as its participants. If the market participants behave in a moral and ethical manner, the market outcomes are expected to be in the best interest of the society. This study reviews literature in the area of ethics and morality in business in general, and in finance, in particular. The researchers also looked at the emphasis academicians and market participants gave to ethics and morality in finance. Based on the research, the authors concluded that the issue of ethics and morality has been tested in the area of marketing and to a certain extent in accounting ; whereas ethics and morality research has been largely ignored in finance and economics research. Origins of the words ethics and morality from religion and theology may have been a cause for academia in the field of finance and economics to shy away from identifying ethical and moral considerations in the practice of finance and economics.

52 ref

013803   Gupta R K (NO, Sobhagya Consultancy & Marketing Services, 509, FF, Nano, Ashapurna City, Pal Road, Jodhpur-342 014, Email: rkgupta@rkgupta.in) : Core competencies: concept and relevance. Prabandhan: Indian J Mgmt 2013, 6(2), 48-54.

Concept of 'Core Competencies' was first proposed by Prof. Gary Hamel and Prof. C.K. Prahalad in 1990 to deliver sustainable competitive advantage. This paper reports a part of the research conducted on a sample of selected listed Indian companies on "Factors Determining Excellence In Business -A Study of Selected Listed Companies In India". However, a few companies in the sample that represented the top performing companies - indicated that they had identified their core competencies. The concept of core competency may well become a trap of false security unless it is understood in the right context. The core competencies have to be viewed in context of future competition and have to be well integrated with product-market strategy. The paper examines the various aspects of core competencies by critically examining various issues related to assessing, developing, and utilizing such competencies for achieving business excellence. The paper explains the issues with several examples of Indian and foreign companies that makes the reader grasp the concept easily. The present paper concludes that the right bundle of core competencies do act as a crucial factor for business excellence.

18 ref

013802   Gupta N;Agarwal V (Vivekanand Education Society's Institute of Management Studies and Res, Near Municipal School, Collector's Colony, Chembur, Mumbai-400 074, Email: nupur_gupta28@yahoo.co.in) : Constituents of domestic savings and investments in urban cities with special focus on Mumbai and Delhi. Indian J Finance 2013, 7(2), 17-26.

After the economic reforms and liberalization policy of 1991, there was a shift from rudimentary finance to an organized financial system. Post independence and until liberalization, the composition of Indian household savings was primarily concentrated in physical assets as compared to financial assets. However, in the late nineties, the share of financial savings rose in various instruments - stock markets, mutual funds, market linked insurance, etc. The SEBI-NCAER study of 1999 found that around 1.4% of the population had invested in direct equity. A study done by MCX stock exchange found that 65% of the cash trading in equities happened in the cities of Mumbai and Delhi for the financial year 2009-10. The present paper examines the important constituents of domestic savings and investments by conducting a survey among 251 households in the cities of Mumbai and Delhi. The three constituents that influenced the pattern of savings and investments were the following : The city of dwelling influenced investment pattern and stock market investments. Income influenced investment pattern and stock market investments of the respondents in the age group of 40-49 years. It influenced the domestic savings of the respondents in the age group of 30-39 years. Interest rates influenced the domestic savings of households, but not their stock market investments. The present study brings out the importance of city of dwelling in making investment decisions.

2 illus, 15 tables, 16 ref

013801   Gupta A (FORE School of Management, , "Adhitam Kendra", B-18, Qutub Institutional Area, New Delhi-110 016, Email: ambrish@fsm.ac.in) : New generation corporate financial statements: a model for old format's conversion and comparative value analysis. Indian J Finance 2013, 7(2), 27-42.

This paper attempts to identify the far reaching revolutionary changes brought about in the reporting of corporate financial statements and the requirements of more comprehensive disclosure of information on the face of the Balance Sheet and the Statement of Profit and Loss itself with effect from 2011-12 reporting. The paper offers a model framework for converting and restating the old schedule VI format financial statements of a company into new-generation schedule VI format, through the case of Reliance Industries Ltd., with a view to provide help and guidance to analysts, academicians and researchers in carrying out a historical comparative study thereof involving both the periods, the period prior to March 31,2011 and the period from March 31,2012 onwards. A comparative analysis of the two formats has also been attempted, which reveals that the new format statements enable portrayal of real financial position/revenue/ equity holders' funds, actual liquidity and solvency position, checks the rampant practice of window dressing of the top line, leads to.disclosure of net worth straight on the face of the balance sheet, and ultimately, redefines the performance and financial position of a company.

15 tables, 6 ref

013800   Devanadhen K (NO, Annamalai Univ, Annamalai Nagar, Chidambaram, Tamil Nadu-608 002, Email: devanadhen80@yahoo.com) : Performance evaluation of large-size commercial banks in India. Indian J Finance 2013, 7(1), 5-16.

Financial soundness of the banking sector is the backbone of a country's economy. This paper studies the performance of 14 public sector and 3 private sector banks under the CAMELS model for the period from April 1,2000 to March 31, 2011. In the liberalized environment, the private sector banks give a very tough competition to the public sector banks in terms of Earning Capacity, Management Efficiency and Asset Quality. After evaluation as per the CAMELS Model, it was found that the Andhra Bank secured the first place followed by Corporation Bank and HDFC Bank. Axis Bank and ICICI Bank were ranked 6th and 14th respectively. Central Bank of India stood last in the overall performance; and SBI (largest public sector bank) exhibited better performance than ICICI Bank (largest private sector bank).

7 tables, 16 ref

013799   Bohra N S (Faculty of Management Studies, Graphic Era Univ, 566/6 Clement Town, Dehradun-248 002, Email: nsbohra7@gmail.com) : Enhancing quality of management education in the average Indian business school through shared responsibility. Prabandhan: Indian J Mgmt 2013, 6(2), 32-9.

Management education market in India has taken rapid strides during the last two decades, a post graduate qualification in management has been perceived as the passport to a fruitful and financially beneficial corporate career. This resulted in massive demand for higher education in management and true to orthodox economic theory; there has also been a corresponding supply response. However MBA/PGDM education now appears to be a victim of its own success. Deterioration in the quality of management graduates has contributed to a corresponding lowering of the job profile, a gradually emerging job market which considers MBA/PGDM degree merely as an entry level graduate qualification. Unsurprisingly, the compensation package has also reflected the changed job profile. This research paper is an attempt to focus on the root causes of low grade management education in average business schools in India, and also aimed to explore the responsibilities of average B-Students and B-Schools to overcome with this unwanted situation.

7 illus, 18 ref

013798   Bansal P;Behal V (NO, LRDAV College, Jagraon, Punjab, Email: pujabansal7@gmail.com) : Penetration of scheduled commercial banks in rural areas: a comparative study. Indian J Finance 2013, 7(1), 38-43.

Banking plays a vital role in the growth and development of developing countries like India. Banks lubricate the entire monetary and financial system and ensure smooth operations. With the initiation of the processes of liberalization and globalization of the economy, the financial sector, particularly the commercial banks, not only in urban areas, but also in rural areas were the first to experience the winds of change. However, these changes were experienced more in urban areas than in rural areas. The most pertinent issue today is how well is the rural banking sector positioned to cater to the continued growth of the banking sector as a whole? In India, more than 50 percent of the population is based in rural areas. Though the Indian banks are penetrating the rural areas to meet the rural customers' needs, but still, they have not achieved the set target. In this light, there was a need to evaluate the performance of the banks working mostly in rural areas and compare with those that are not operating, or are involved on a very low scale in rural areas. The present paper throws light on the performance of the Scheduled Commercial Banks that have more branches and fewer branches in rural areas. The paper also highlights the main issues and suggests measures for the banks to penetrate the rural sector so that the Indian economy can grow as a whole.

4 tables, 9 ref

010812   Satija D;Khanna P (NO, Institute of Management & Technology, Faridabad) : Exit interviews to help in banishing attrition. Res Revolution 2013, 1(4), 4-6.

Retention strategies need to be based on a reliable understanding of the reasons for employee turnover. Exit interviews provide an opportunity to gather this information. Unfortunately, poor exit interview practice often means that this opportunity is wasted. In this paper the author presents a guide to best practice in exit interviews. Within this report the author makes few recommendations for effective practice. Following these recommendations should result in an effective exit interview process, with positive effects on organizational turnover. This paper also aims at understanding the importance of attrition management in today's workplace, with reference to Exit Interviews as an effective tool to manage Attrition.

38 ref

010811   Prasad A (NO, SP Jain Institute of Management & Research, DN Road, Andheri (W), Mumbai-400 058) : Impact of non-market forces on competitive positioning-understanding global industry attractiveness through the eyes of M.E. Porter. J Mgmt Res 2011, 11(3), 131-37.

In 1980 Michael E Porter gave us the 5 forces model for analyzing industry attractiveness. These forces have their own individual determinants, but being behaviorally determined, they are obviously subject to the history and culture of the social fabric in which they operate. The paper looks at each of the forces and isolates non market influences like history, religion and culture that have influenced the competitive positioning of firms in specific markets. The instances discussed are obviously not completely exhaustive in their determination of the competitive positioning, but suggest a methodology that may be adopted for looking at the international attractiveness of foreign markets. It may thus be used to support and verify market entry decisions for MNCs.

2 tables, 13 ref

010810   Pane Haden S S;Caruth D L;Oyler J D (NO, Texas A&M Commerce Univ, P.O. Box 3011, TX 75429-3011, USA) : Temporary and permanent employment in modern organizations. J Mgmt Res 2011, 11(3), 145-58.

The study was designed to uncover the potential differences between temporary and permanent employees with respect to workplace deviance tendencies, organizational commitment, organizational trust, and perceived organizational fairness. Because of their ever-growing presence in today's companies, we focused on temporary employees alongside their permanent counterparts in the same organization. Data pertaining to these variables were collected from both temporary and permanent employees working in light industrial-type organizations (N = 71). Few statistically significant differences between temporary and permanent employees were found. However, significant relationships between organizational commitment, trust, and fairness were revealed among both temporary and permanent employee groups. A more complete understanding of the attitudes and behaviors of the types of workers employed in modern organizations will help leaders manage their workforces in more effective ways.

1 table, 42 ref

010809   Ong A (Windsor Univ, Odette School of Business, Windsor, Ontario N9B 3P4, Canada) : Non-compliance with accounting standard for lease transactions. J Mgmt Res 2011, 11(3), 138-44.

It is argued that companies are structuring lease agreements so that leases can be classified as operating thus enhancing their financial results. The International Accounting Standards Board recently proposed that the present classification be removed and all leases would appear on the balance sheet. This paper compares the opinions of 63 qualified accountants in Canada and 54 qualified accountants in Malaysia on the present regulations and the possibility of abuse of present accounting standards. Canadian accountants are more likely to agree than Malaysian accountants that present standards are being abused and there is statistical support that accountants in Malaysia with shorter work experience are more likely to consider that the standard is abused than those with longer work experience. Reasons are suggested for these differences. The paper concludes by identifying potential avenues for further research which would extend our knowledge on the development and implementation of new standards and improve our understanding of the potential relationship between expressed opinions and the personal attributes of the respondents.

4 tables, 19 ref

010808   Mattoo N H;Mattoo M H;Bhat B A (Institute of Home Science, Kashmir Univ, Hazratbal Srinagar) : Job satisfaction among customer care representatives of Kashmir valley. Bioinfolet 2012, 9(4A), 505-6.

The study was undertaken to examine the Employee Job satisfaction in mobile switching centers of Kashmir valley. The results revealed that employees were not highly satisfied.

1 table, 4 ref

010807   Lokhande A;Momin A;Nichani S;Mukund Bhaid Y (NO, Padmashree Dr. DY Patil Univ, Navi Mumbai) : Study of buying behaviour of customers with reference to apparels in Navi Mumbai. Res Revolution 2013, 1(5), 7-9.

This study will be used to highlight or evaluate the effectiveness of sales promotion on the buying behaviour of customers. This is very important as it would bring about rapid growth if the promotional strategies are well planned and implemented. Given the growing importance of sales promotion, there has been considerable interest in the effect of sales promotion on different dimensions such as consumers' price perceptions, brand choice, brand switching behaviour, evaluation of brand equity, effect on brand perception and so on. One of the purposes of a consumer promotion is to elicit a direct impact on the purchase behaviour of the firm's customers.

9 ref

010806   Inamdar P A (NO, SSS's College of Commerce, Mumbai) : ''Consumer protection- a study of consumer awareness in Mumbai city district''. Res Revolution 2013, 1(4), 12-15.

"Consumer" is an important part of economic activities, who has the power to influence demand and supply in economy. The act of consumption is the most fundamental need of living being which always inspired humans to try innovative things in life. Consumption is the process that starts with life and ends with life. Consumer thus becomes an important factor in market. A person who spends money always expects value for money in return i.e. right quality, right quantity, right price etc.. Former US President 'J. F. Kennedy' is the one who is responsible for making world aware about revolutionary concept of "Rights of Consumers" it includes four basic consumer rights as [1] -Right to Safety, Right to Information, Right to choice and Right to a fair hearing by government. 15th March 1983 was the day when first "World Consumer Rights Day" was observed. In India 24th December is considered as the National consumer rights day. Consumerism popularly known as "Consumer movement" started in India since 1966. In 1966 the Consumer Guidance Society of India was formed in Mumbai with object to protect consumer rights against rising prices of essential commodities. Over the years consumer rights' have been expanded to a total of eight which prepare basic framework for world consumer movement. These basic rights are [2] - 1. Right to Choose, 2. Right to Safety, 3. Right to be Informed, 4. Right to be Heard, 5. Right to Redress, 6. Right to Consumer Education, 7. Right to Basic Needs, 8. Right to a Healthy and Sustainable Environment.

3 illus, 2 tables, 8 ref

010805   Asai K K;Dhakne R R (B.P.C.A.'s, College of Physical Education, Wadala, Mumbai-31) : Critical evaluation of the problems faced by the physical education teacher of D.T.ED college of Mumbai city. Scient J Sports Exercise 2013, 9(1), 29-38.

The specific objective was to study the problem of D.T.Ed physical education Teachers in implementing physical education program. The study was in descriptive in nature resides under the heads of "Descriptive research." The questionnaire was prepared in order to collect information about the problems faced by physical education teacher of D. T.Ed colleges. The questionnaire was prepared in three parts. Qualitative analysis was performed in the percentage form. The data which has been analyzed involves interpretation, classification, comparison and generalization performed by the SPSS package. Researchers collected information regarding the difficulties and problem faced by physical education teachers from 23 different D. T.Ed college of Mumbai District. It is seen from the data of all the 23 D. T.Ed colleges that the Physical education teacher teach at both the division i.e. I year and II year. 52% teachers express that the workload is. I year & II year per the syllabus, while 48% feels that the workload is not as per the syllabus and they are finding it difficult in implementing physical education program effectively. 57% teachers sav that the theory and practical workload are not evenly distributed which create problem in implementing the syllabus effectively while, 43% teachers says that the practical and theory workload is evenly distributed. The interpretation of the data and the researchers (Investigators) personal experience revealed that not only selected 23colleges but most of the D. T.Ed colleges in the jurisdiction of Mumbai City have number of problems related to teaching - learning experiences and effective implementation of physical education syllabus and program related to it.

20 tables, 12 ref

009714   Yadav J S;Yadav O S (NO, Government College for Women, Gurawara, Rewari, Haryana, Email: joginder_yadav100368@yahoo.co.in) : Indian stock market: a comparative study of mutual funds and foreign institutional investors. Indian J Finance 2012, 6(9), 45-53.

In developing countries like India, there is a great need of investments in the economy. Small savings of individuals should be channelized into capital formulation for the growth of the economy. There are many financial engines like banks, financial institutions, mutual funds, primary capital markets, NBFI, FIIs etc. that are functioning for boosting the economy. Besides banks and financial institutions, MFs and FIIs also have a great impact on the investment in the economy. An attempt to compare the participation of mutual funds and Foreign Institutional investors' investments in the Indian economy and their investment performance in equity as well as in debts.

19 ref

009713   Yadav J I;Yallatti R M (NO, V.P. Institute of Management Studies and Research, Sangli, Maharashtra, Email: jyoti_smi1674@yahoo.co.in) : Problems and prospects of catering services: a case study of Sangli city. Indian J Marketing 2012, 42(7), 15-22.

Purpose of the study is to quantify the service satisfaction levels of customers who are using the services of caterers for their functions like wedding, get together, family function, public/corporate meetings, etc. in Sangli city. The main objectives of the study were to identify problems that influence customer satisfaction and determine their relationships with customer satisfaction. The variables included in this research are opinion about caterers and facility/services provided by caterers, food quality and service quality as independent variables and customer satisfaction as the dependent variable. A survey questionnaire was constructed based on items determined by past research. 150 customers of well-known caterers were selected as a sample. Psychometric testing was conducted to determine the reliability and validity of the questionnaire. This investigation can contribute to catering sector research by highlighting factors which determine service and product quality that influences customer satisfaction and helps the caterers for appropriate improvements.

13 ref

009712   Virani V;Bhadeshiya H B (Finance Dep, R.K. College of Business Management, Rajkot, Gujarat, Email: varsha.virani@gmail.com) : Investors' expected rate of return on their investments with special reference to the judicial department employees of Rajkot. Indian J Finance 2012, 6(9), 21-35.

Investment means the purchase by an individual of a financial or real asset that produces a return over some future investment period. For achieving this, he/she has to decide on how and where to deploy his savings so that his future requirements for money can be best met. Until the late 1990s, a high interest rate environment characterized India. The impact of any change in interest rates affects the way companies finance their operations. When interest rates are high, companies prefer the raise funds through issue of equity shares rather than bonds and high-cost bank loans. However, in case of falling interest, bank loans become more attractive as a source of finance than equity. So, this means that lower interest rates are bad for the primary market and are good for the secondary markets. Hence, the study was conducted to know the investors' expected rate of return with special reference to the Judicial Department employees of Rajkot, Gujarat.

36 ref

009711   Vasantha S;Dhanraj V;Varadharajan R (NO, School of Management Studies, VELS University, Chennai, Tamil Nadu) : Stock price movement through technical analysis: empirical evidence from the information technology sector. Indian J Finance 2012, 6(10), 4-17.

Technical analysis is the study of historic price movements of securities, trading volumes, and market action, primarily through the use of charts for the purpose of forecasting future price trends. Through technical indicators, investors can analyze the short-term price movement of the stock, the most important market turning points and project the price movement . Attempts to apply technical analysis on five selective stocks of the Information technology sector such as Tata Consultancy Services (TCS), Hindustan Computers Limited Technologies (HCL), Infosys, Wipro and Polaris, which would help the investors to identify the current trends and risks associated with the scrip at par with the market. The study is only based on secondary data which had been collected from NSE website, journals and magazines. The technical indicators have been analyzed by using twelve months share prices of the companies, which was for the period of January - December 2011. The various techniques such as Relative Strength Index, Bollinger Bands, Moving Average Convergence Divergence and Simple Moving Average were used to take a decision on whether to buy or sell the stocks of the IT sector.

12 ref

009710   Trehan K (NO, University School of Mass Communication Guru Gobind Singh Indraprastha, Delhi, Email: kulveentrehan.ipu@gmail.com) : Rise of new media and promotion: exploring the potential of online media in advertising the services provided by major telecommunications service provider in India. Indian J Market 2012, 42(9), 41-51.

The paper attempts to gain insight into the use and nature of online media in telecommunication advertising. The very nature of the medium and the technological services under the study makes it an interesting area to explore. If on one hand, the present study deals with online media -the first segment of new media communication, the industry under exploration is cellular services with an aim to increase the use of applications on mobile phones -the second major component of new media. To study the two in combination provides an opportunity to find out the extent of the rise of new media as a marketing communication toolkit. Online advertising content is critically examined qualitatively to arrive at applicable constructs.

15 ref

009709   Tiwari K N;Yogendra Kumar;Singh B V (NO, IFFCO, Lucknow) : Reorientation of fertiliser marketing and extension services for second green revolution. Indian J Fertil 2011, 7(9), 98-108.

It is now felt that under changing scenario of agriculture and allied sector, the role of fertiliser industry will be more crucial and vital, therefore, a paradigm change in the marketing and extension approach and services would essentially be needed. The industry should, therefore, expand their business base through ' rural markets so as to meet farmers demands for various inputs at right time and right place and also help facilitate development of infrastructure for warehousing, cold storages, food processing, value addition, etc., to protect the farmers. Obviously, to achieve inclusive and sustained growth in agriculture and allied sector, more investment would be needed which invariably should be supported by the right strategies, pro-industry and pro-farmer Government policies and interventions. This paper highlights the issues and strategies for reorientation of fertiliser and extension services to meet the challenges of agriculture under changing scenario.

7 ref

009708   Thareja P (NO, PEC University of Technology, Chandigarh, Email: prof.pthareja@gmail.com) : Temple TQM (total quality management). Omniscience 2012, 2(2), 61-78.

God is omnipresent, yet the attempts to provide him a transit office space are made good in a temple. Similarly, "quality is everywhere," while the approach to manage is attempted through total quality (TQ) philosophy. The devotees (practitioners) conform to daily management (cleanliness/piousness), demonstrate dedication and discipline in order to woo God (quality standards) to bless them. Thus, both God and goodness (TQ) make a founding on the essentialities of higher level logic - of quality of life. On such a premise, a place of wor(k)ship is frequently equated as holy as that of worshipping. An attempt is made to construct a conceptual temple over such foundation, expecting its tenets will just correspond with those of TQM. In the non-material scenario, each of these (temple or TQ) gets raised, deploying communication as mortar, culture as reinforcement, and commitment as concrete. Everything is well founded along the central pillar of values, the rise signifying an alignment to a higher level objective, the essence of which is holean (Holy + Lean + holistic). Well, if the constructs of these two are similar, then they should behave as being correspondingly similar, and thereupon the knowledge may be interchangeably applied. Attempts to determine such equivalence. If yes, the experiences and measures from each of these shall be handy to improve quality of both, individually and together. Discusses the inculcation of a higher-level thinking and conduct among quality people (as designed to be, in a temple) for nursing a total quality (physical) environment, the situation where one enthusiastically pursues activities for total good!

2 illus, 2 tables, 35 ref

009707   Srivatsan S (NO, Tata Motors Limited, Bangalore-560 001, Email: shreyasvatsan@gmail.com) : Technology enhancing customer relationship management. Indian J Market 2012, 42(8), 4-7.

Organizations are bound to work with their stakeholders who are internal employees to external customers. With certain objectives to deliver, organizations reach out to customers with certain value based products and services. To enable to reach out their objectives, they take the support of other players in the ecosystems such as suppliers and vendors. Thus, a relationship booms in the entire gamut of the ecosystem. Streamlining of the supply chain occurs for reducing cost, increasing accessibility and enhancing profitability, with the help of technology, resulting in augmented customer satisfaction. Tries to review the impact of the product life cycle on revenue and volumes and also the impact of technology on the customer relationship management in the 21st century.

^iia13 ref

009706   Srivastava V;Mishra S K (NO, ITS - Management and IT Institute, Mohan Nagar, Ghaziabad, Uttar Pradesh, Email: tvinitas@gmail.com) : Effectiveness of internet advertisements. Indian J Marketing 2012, 42(6), 37-46.

Online advertising is the means of promoting a product on the Internet using various Internet features. With the arrival of the Internet, the business world has become digitalized, and people prefer to buy stuff online, which is easier and faster. Online advertising, otherwise known as e- advertising, gives a new dimension and unique charm to the product, which is an added advantage. The primary benefit of online advertising over traditional form of advertising is that it surpasses all geographical boundaries, which cannot be gained locally. This leads to great progress in business, which is the ultimate aim of any businessman. Online advertising offers a wide spectrum of recognition, which is incomparable to any other mode of advertising. Online advertising has no time limitations and can be viewed day and night throughout the globe. It also reduces the transaction cost and contributes to the profit of the company and is secure in competition against international marketing. The owner is much more satisfied because a secure business is more beneficial and reliable. Certainly, online advertising is one step ahead over others, and helps to keep pace with the fast-changing world.

14 ref

009705   Srivastava A (NO, Lal Bahadur Shastri Institute of Management and Technology, Bareilly, Uttar Pradesh, Email: atul_cwa@yahoo.com) : Microfinance revisited: a study with reference to a few villages of Gorakhpur district, Uttar Pradesh. Indian J Finance 2012, 6(11), 26-34.

Microfinance is an initiative to provide credit to weaker sections of the society at an affordable cost. Emphasizes the areas which need special attention of the financial services providers. Analyzes the report of the Rangarajan Committee and explores the efficacy of the financial inclusion campaign. Also focuses on the challenges faced by bankers regarding microfinance. There are thousands of rural people who don't even understand the meaning of financial products and services, let alone decide which are the best products/services suited to their needs as awareness regarding financial services/products/microfinance is abysmal among the rural poor. The study makes an attempt to look into the different facets of microfinance, and also tries to analyze and interpret the problems faced by bankers when they open a branch in the rural areas and also sheds light on the problems faced by the rural customers in getting credit from the banks.

8 ref

009704   Sivaramakrishnan G;Mohammad Sulaiman I (NO, Karpagam of College of Engineering, Coimbatore, Tamil nadu, Email: ganshiv_g@yahoo.co.in) : Malabar Cements Limited: a successful employer in the Indian Cement Industry. Indian J Marketing 2012, 42(7), 4-14.

Prior to independence, there were few public sector enterprises in the country. In 1947, India was mainly an agrarian economy with a weak industrial base. The 1956 industrial policy resolution, a key facet of the Nehruvian socialistic system of mixed economy, gave primacy to the role of the state as the conscientious for industrial development and later, the strategies for public sector were outlined in 1973. Malabar Cements Limited (MCL) is a model company among the public sector organizations in Kerala. The noble causes of public sectors units are to uphold the industrial advancement in the state, but without forgetting the environmental and social obligations to attain. There is insalubrious competition in the cement market from private sector giants, resulting in inflating the cost of one of the fundamental construction materials mandatory for any modern engineering edifice. However, MCL is committed to the environment by keeping the atmospheric emission levels far below the prescribed norms fixed by the Pollution Control Boards. Over and above, the company is well aware of its responsibility to provide maximum employment to the people of the state and to take part in the social upliftment activities of the people.

13 ref

009703   Singh B B;Chhabra R S;Jha P C (NO, Tata Chemicals Limited, Noida) : Optimisation of fertiliser marketing costs. Indian J Fertil 2011, 7(9), 90-5.

Selling, advertising and logistics are the major aspects of Fertiliser marketing. Costs incurred towards these aspects and are referred to as marketing costs. Fifty eight per cent of total fertiliser consumption in the world crosses International borders every year. Therefore, logistic cost becomes extremely important to optimize besides other costs. It constitutes almost 85%the total marketing costs. Long term arrangements help plan logistics costs well in advance for superior controls. In this paper an effort has been made to analyse the marketing costs incurred by typical urea manufacturing facilities to indicate how Government of India is helping manufacturers to plan its distribution efficiently to manage marketing costs. It has also been observed that infrastructure efficiency have direct bearings on the marketing costs especially in case of imports of fertilisers. Participation in infrastructure development on PPP mode seems to be the way forward for improvement in future. Innovative distribution systems driven by IT such as Fertiliser dispensers, mechanization of handling operations, FCO amendments to allow fertiliser movement in loose, collaborations amongst manufacturers/ importers, will go a long way in optimizing and reducing the current marketing costs.

9 illus, 3 ref

009702   Shome S;Roy A (NO, Alliance School of Business, Alliance University, Bangalore, Karnataka, Email: samik.shome@alliance.edu.in) : Online discount couponing industry in India. Indian J Market 2012, 42(10), 4-10.

There has been a lot of buzz and activity in and around the discount couponing industry in India for the last couple of years. Though couponing has already taken the form of a revolution in the developed world, the developing nations in the likes of India are yet to catch up with the development. In this connection, an attempt to study the Indian discount couponing industry in terms of its modus operandi, competitive structure as per Porter's framework, business potential and growth. The results of the primary survey conducted in reveal that the individuals' attitude to use discount coupons was skewed towards weekends and special occasions rather than on daily usage. It was also observed that the couponing sites have target audiences across geographies, ethnicities, gender and generations. Thus, the manufacturer of products and services are using the new success phenomenon of selling distress inventory to value conscious consumers. As the industry is in the stage of nascence, therefore, the players also need to map their own success stories rather than following a proven track.

16 ref

009701   Shivakanth Shetty A (Krupanidhi Business School, , Bengaluru, Karnataka, Email: shivakarnthshetty@rediffmail.com) : Ambush marketing landscape in India: innovative practice or parasitic marketing. Indian J Market 2012, 42(9), 4-12.

The global outreach, sheer size of excited audience and the extreme popularity of the global sports events cutting across cultures has always attracted the attention of the corporates to be associated with events like the Olympics, the World Cup and the Commonwealth Games etc. The widening fiscal deficit of the governments and dwindling private donations have necessitated the organizers to look for a partnership with the corporates to finance these mega events across the world. The rush and competition for earning the much coveted sponsorship and telecast rights of the events resulted in competitive bidding, exclusivity and sometimes the disappointment for the corporates who lost the legitimate opportunity to be associated with the events. However, this blatant commercialization of major sporting events introduced a new sort of phenomenon-ambush marketing, where a competitor of the sponsor might come into play illegitimately and create an association with the event as well as divert the audience's attention to its business. Though, the phenomenon of ambush marketing has been limited to major sports events, but recent evidence emerging from various countries suggests that marketers have been using it as a weapon of choice to ambush the marketing campaigns of their competitors, thus widening the ambush marketing landscape beyond the major sporting events. The recent ambush act of Samsung against the Nokia signals the widening landscape of ambush marketing in India, and provokes the debate on the relevance of ambush marketing on moral, ethical, judicial and legal grounds. Hence, the present paper makes a critical analysis of the origin and evolution of ambush marketing in India and abroad and explores the dilemma of treating it as a case of innovative practice or parasitic marketing. Finally, by analyzing the legal landscape of ambush marketing in India and abroad, it offers suggestions for the marketers to repulse acts of ambush marketing within the perimeters of legislation in India.

27 ref

009700   Sharma N (NO, University Institute of Applied Management Sciences, Panjab University, Chandigarh, Email: jmdnishi@yahoo.com) : Service quality in e-banking: an empirical study of user's perception. Indian J Finance 2012, 6(11), 44-52.

E-banking has revolutionized the entire traditional banking industry. Its countless benefits have made it an indispensable part of the financial system and it is one of the strongest catalysts for economic development. In developed nations, its burgeoning development is very much obvious, but in developing countries, the scenario is not that rosy. One important reason for low aptness of e-banking may be attributed to differences in the socio-psychological factors in these nations. Therefore, it is imperative to study the factors that are considered by the users of banking services before selecting any distribution channel. In this context, the present paper attempts to analyze the customers' perspective towards those qualitative aspects that e-banking must possess as its e-bankqual. The study is based upon primary data collected from 225 users of e-banking services. The internal consistency of data has been evaluated by Cronbach's Alpha test and sample adequacy has been tested by Kaiser-Meyer-Olkin Measure of sampling adequacy as well as Bartlett's Test of Sphericity. The questionnaire comprised of 26 questions, out of which 19 were related to the qualitative aspect of e-banking. As the degree of correlation detected the problem of multicollinearity, therefore, factor analysis was conducted. The analysis resulted in six variables, which are vital for securing the adhesion of customers to e-banking. These factors are Easiness In Transactions, Customer Relations, Efficient Processing, Secure Transactions, Availability of Services and Reporting (maintenance of records). The study is expected to provide significant insights to enhance the number of e-banking users, particularly in the context of developing nations.

10 ref

009699   Sharma M (NO, Management Education and Research Institute, New Delhi, Email: ms0580@gmail.com) : New marketing paradigm - social media or Web 2.0: an empirical analysis to study the awareness, key deliverables, engagement and usage of social media by small and medium enterprises in Delhi. Indian J Marketing 2012, 42(7), 54-62.

New wave of social media marketing mainly done through social media/ Web 2.0 tools like Blogs, Wikis, RSS, Social Networks, Forums/ Communities is no longer limited to only large organizations, but is also gaining hold in Small and Medium Enterprises in India. Capturing the voice of the customer has significantly become important as he has more power than ever. Consumers tweet, blog, share, use Facebook or some other forum to dissect every detail of what brands claim and promise in marketing - right from product performance to customer service. The key deliverables that social media promises to provide is not just restricted to large organizations but also to SMEs in creation of brand awareness, developing initial level of trust in the organizations, generation of sales, engaging customers in interactions, and influencing customer purchase decision in a major way. Attempts to study the awareness, understanding levels of different social media tools in present times among small and medium enterprises in Delhi and determining the key deliverables of social media to SMEs and the various activities these organizations are engaged with, using various social media tools like Blogs, Social Networks like Facebook, Micro blogging sites like Twitter and professional networks like LinkedIn.

21 ref

009698   Shakti Prakash;Meenu Kumar;Gyan Prakash (NO, Skyline Institute of Management and Technology, Greater Noida, Gautam Buddha Nagar, Uttar Pradesh, Email: sh_prakash2005@yahoo.com) : Analysis of TV advertising and usage of celebrity endorsers: a content analysis approach. Indian J Marketing 2012, 42(7), 36-44.

Use of celebrities as spokespersons is one of the ways in order to position and promote the sale and popularization of products or brands. It has become a favourable marketing strategy. One of the biggest advantages of endorsing advertisements is that they ensure a high recall for the products in India. The consumers associate the symbolic attributes of the celebrities with the products and by purchasing, owning and consuming those products, consumers think of possessing those desired attributes. However, the match between endorsers and products should be perfect. In India also, celebrities are being used as product endorsers. The study explores the extent of use of celebrities in TV commercials, their use in different product categories, the appeals of such TV commercials and the extent of use of celebrities from different fields.

18 ref

009697   Saravanan S (NO, Dr. N.G.P. Arts and Science College, Coimbatore, Tamil Nadu, Email: drsaravanan1977@gmail.com ) : Problems of vegetable producing farmers in Erode, Coimbatore and Tiruppur districts of Tamil Nadu. Indian J Market 2012, 42(10), 22-30.

Farmers, who produce crops, struggle a lot to bring them up. They plough and till the land, seed the plants, water resources, clean and pack the produce, ready to be taken to the markets for sale. Even at the time of producing the crops, and at the time of selling them, they face a lot of hurdles and obstacles such as the interference of brokers and middlemen, lack of insurance facility, lack of finance, high cost of inputs, problems related to storage of the produce and transportation problems. In the market, the farmers are cheated by the brokers when the purchase is being made - like charging a low price for the produce, weighing the produce in faulty machines and so on. Thus, the farmers face a number of problems from the initial stage of production till the sale of the produce in the market. The research was carried out with the aim of ascertaining the socio - economic conditions and various problems faced by the vegetable cultivating farmers of the Erode, Coimbatore and Tiruppur districts of the state of Tamil Nadu.

21 ref

009696   Sane S (NO, Saibalaji International Institute of Management Sciences, Pune, Maharashtra, Email: sandip2507@rediffmail.com) : Investing strategy using technical analysis : a case of INFOSYS. Indian J Finance 2012, 6(9), 4-12.

Forces of supply and demand result from two powerful emotions: demand results from the hope for profits; supply results from the fear of loss. When these two opposing forces are not in balance, stock prices move up if the demand side is greater, and down if the supply side is greater. The researcher has analyzed the charts of the INFOSYS stock for the period from April 2011 to September 2011 and has used various technical Analysis Tools in predicting the trend so as to take informed decision in holding, buying, or selling the shares. The researcher has used candle stick charts and tools like EMA, Price Patterns, Stochastic, MSD, RSI, Bollinger Band, Resistance and Support to evaluate the Infosys Share.

9 ref

009695   Rajeswari K;Kartheeswari S (Research Centre in Commerce, The Standard Fireworks, Rajaram College for Women, Sivakasi, Tamil Nadu, Email: eswari_moh@yahoo.com) : Purchase decision of life insurance policyholders. Indian J Marketing 2012, 42(6), 4-14.

Insurance industry has been a booming sector, and companies are going overboard to get and retain customers. At present, there are 23 private insurance companies including Indian Private insurance companies and Indian private insurance companies with foreign partners in India. These companies are competing with the LIC to tap the immense insurance market potential of India. After the new economic reforms and global economic recession, the insurance companies have started to review their marketing strategies relating to assessing the customer's financial needs and their other economic expectations, budget allocation, sales targets, staff training, adopting sophisticated technology, office automation in order to compete with their counterparts emerging in the scenario. Attempts to know the purchase decision of life insurance policyholders in the study area, which is situated in South Tamil Nadu. It is observed that among the policyholders with different age groups, the younger groups have positive attitude with insurance plans than elders. Although there has been a significant and rapid advancement in the area of customer management, there are many issues that need to be explored. Insurance companies across the world have started recognizing the value of superior customer care.

12 ref

009694   Pasha S H A;Msoom M R (Faculty of Business Administration, Eastern University, Dhaka, Bangladesh, Email: pasha99mkt@yahoo.com) : Determining subscribers' attitude towards and satisfaction from airtel and citycell: an empirical assessment of the Martin Fishbein multiattribute model. Indian J Marketing 2012, 42(7), 23-35.

Study was conducted to compare attitude and satisfaction of Airtel and Citycell subscribers based on Martin Fishbein Multiattribute Model. Two hundred twenty respondents from six divisions of Bangladesh were interviewed to collect their opinion. The findings show that subscribers of Airtel hold more favorable attitude and higher satisfaction level in comparison to Citycell subscribers. It has been found that low call rate, good network coverage, pulse facility, connected with land phone and friends & family's number are the most influential factors to choose particular company's mobile connection. The outcome of this study might be used to develop the framework in order to achieve higher customer satisfaction and to use and incorporate factors in their offerings, which are mostly dominant to influence customers in case of purchasing decision.

13 ref

009693   Pandiya D K;Brajesh Kumar;Bhattacharjee R (Commerce Dep, Assam University, Silcahr, Assam, Email: bpjc08@rediffmail.com) : Customers' satisfaction with and preference of colour T.V. brands with reference to Silchar, Assam. Indian J Market 2012, 42(8), 34-44.

Colour T.V. industry in India has seen a dramatic change during the past one decade as liberalization and globalization showed its original face in full swing in the Indian sub-continent, making its market highly competitive and customer driven. A good number of T.V. customers today face a lot of dilemma at the time of taking decisions to choose the brand because a number of substitutes are available in the market. As a result of this, the manufacturers are now forced to behave like price-takers rather than price-markers. It is quite clear to understand that the generation of information plays a very crucial role in the formulation of marketing strategies, and it provides a link between the customers and the organization. This is mainly because of the fact that the contemporary T.V. market is a complex buyers' market, on the demand side. The study aims at ascertaining the T.V. customer's preference over the various counts of the T.V. brands, they use. Study also throws light on the customer's purchase behavior with respect to colour T.V.

10 ref

009692   Pandey S (Commerce Dep, Guru Ghasidas University, Bilaspur, Chhattisgarh, Email: shishir.bhu@gmail.com) : Financial structure and profitability of IFCI Ltd : an empirical analysis. Indian J Finance 2012, 6(10), 32-8.

Company's Capital Structure determination constitutes a difficult decision that involves several antagonistic factors. Profitability is the main factor for consideration at the time of designing the capital structure of a firm. The purpose of the study is to examine the extent to which growth determines the Capital Structure of IFCI Ltd. This is done by examining some component of capital structure in relation to IFCI Ltd. and then testing the resulting ideas empirically. Provides useful insights for the interested parties, such as owners, investors etc.

13 ref