008398   Saraf V;Jain N C;Singhai M (NO, Vidyasagar Institute of Management (VIM), Near Awahpuri(BHEL), Bhopal-462 022, Email: vikasaraf@rediffmail.com) : Children and parents'interest in TV advertisments: elucidating the persuasive Intent of Advertisements. Indian J Market 2013, 43(7), 30-43.

Parents' control over the amount and type of TV programs viewed by their children is a direct form of mediation. The presence of a parent as a viewing partner provides further opportunity for mediation of a program and advertising content. Parents and children may exchange comments and vie regarding content showed in advertisements - children may ask questions which the parents' would answer, and issuing of instructions may take place. The present study aims to measure the extent to which the parents' interest and their co-viewing results in them teaching their children about what is real and what is artificially created in TV advertisements, which would aid them (the children) in imbibing healthy consumer values. attempt has also been made to identify the relationship between parents' restricting children's TV-viewing with parents' level of co-viewing educational and financial status, and the age and sex of the children in the urban and rural areas of Madhya Pradesh.

15 tables, 43 ref

008397   Sajoy P B (Commerce Dep, Sacred Heart College, Thevara, Cochin-682 013, Email: sajoy.shcollege@gmail.com) : Guerrilla marketing : a theoretical review. Indian J Market 2013, 43(4), 42-7.

Guerrilla marketing, in spite of its modest beginnings in the early 1960s, is today extensively used not just by small and medium enterprises, but also by big corporations. Guerrilla marketing, with its unique characteristic of surprise, diffusion and low cost has come to stay because of these advantages over traditional marketing. Over the years, numerous methods of guerrilla marketing have emerged. The most popular of them are Ambient marketing, Sensation marketing, Viral marketing, Buzz marketing and Ambush marketing. Despite its numerous advantages, guerrilla marketing suffers from some negatives, which have to be accounted before any guerrilla marketing campaign is conducted. The present paper discusses the aforementioned aspects of Guerrilla Marketing.

24 ref

008396   Pillai R P (NO, L. J. Institute of Management Studies, L J Campus, Between Sarkhej Circle and Kataria Motors, S G Road, Ahmedabad-382 210, Email: rajibhavsar@gmail.com) : It's time to go green with pride: a conceptual study of green marketing. Indian J Market 2013, 43(4), 30-4.

The purpose of the paper is to discuss the subject of 'concern for the environment' in depth and to discuss how each one of us can contribute towards conservation of ecology. The paper aims to find out how the concern can be brought to the notice of the people who can bring in the much needed change, to look into the hurdles in way of effective implementation of the 'going green' campaign, to highlight the responsibility of change makers like the marketers, the consumers and the corporate bodies towards 'going green'. The paper studies the components of green marketing theory. The paper studies the theory presented by the researchers in the field of ecological management, which includes green marketing, eco-friendly products, ecological processes. The research study was conducted during the period of November 2011 to April 2012. The paper concludes with a set of action steps that need to be taken to inculcate the concern for ecology by bringing in a sense of becoming a valuable conserver of ecology.

15 ref

008395   Mullick N H (NO, Institute for International Management & Technology, 336, Udyog Vihar, Phase-IV, Gurgaon-122 001, Email: drnhmullik@gmail.com) : The success of shopping malls lies in the hands of mall developers: a study. Indian J Market 2013, 43(6), 40-6.

In India, out of the 12 million sq.ft of Indian shopping centre space planned for opening in 2012, only about 60 percent was expected to be complete (JLLS) because of the huge delay in mall projects in India's biggest cities. There is a stress even in the business model as it is getting a bit expensive Real estate prices and construction costs are rising, but the retail business is not growing enough to absorb these costs. Retail rents are down by 30 to 40 percent as compared to the peak of 2008 (CRISIL). Shopping malls, therefore, cannot mushroom without analyzing the basics like the catchment area, the spending power of the demography, and its business potential. The malls have to be situated in places where there is scope for shopping Innovation is ,therefore, necessary and the retailers must be encouraged to enhance their diversity of services, and food and entertainment options must be encouraged rather than enhancing the size of the mall/retailer engagement. Better mall management must create ambience and a hygienic and a clean environment must be created for family members to enhance the loyalty of the consumers. The present study is based on the multiple drivers of growth and the issues being faced today by these shopping malls when more are coming up, but they are not able to find the right rental nor the required footfalls. A total marketing effort has to be made by these upcoming mall developers to make their ventures a success.

4 illus, 10 ref

008394   Mukherjee S;Shivani S (Management Dep, Birla Institute of Technology, Ranchi Campus, Circular Road, Lalpur, Ranchi-1, Email: smukherjeebit@gmail.com) : Influence of pysical evidence on service brand image dimensions and brand equity. Indian J Market 2013, 43(6), 15-28.

Branding and bran equity benefits have long been established for goods. Services which are said to be unique and different from goods in view of its unique characteristics need a different approach. The marketers have been trying to influence the consumers through the various marketing mix elements. In services, apart from the traditional mix elements, there are additional elements that hold relevance, collectively referred to as extended marketing mix elements. Among the elements, physical evidence has a definitive influence on brand image and subsequent brand equity. Services are high in experience quality, are personal in nature, and the consumers' experience with the service firm is a key determinant to image perception and brand equity. Physical evidence encompasses the overall experience for the consumer and even the people element, another mix element, which includes the employees and the customers, who interact within the physical environment. A positive experience significantly affects the firm's brand equity. There is a dearth of research in the area of marketing mix influence on brand equity in the area of services .The present paper tries to empirically investigate the influence of physical evidence on brand image dimensions like user image, corporate image, and service image and consequently, brand equity in services through a study carried out in the retail banking sector. The findings hold significant value for marketers by aiding them in identifying the influence pattern.

2 illus, 8 tables, 61 ref

008393   Mowla M M;Hoque M N (Business Administration Dep, International Islamic University Chittagong, Chittagong, Bangladesh, Email: mmm_iiuc@yahoo.com) : Product placement: a critical review based on ethical theories. Indian J Market 2013, 43(7), 21-9.

Ethical dilemma in case of product promotion is not a new phenomenon. Advertisers are always controlled by the ethical rules and regulations of various countries, regions, social groups, and religions. Subsequently, product placement, which is a part of integrated marketing communications (IMC), has established its strength in the present time as a newly formulated promotional tool in the field of marketing. Corporate giants have adopted product placement as a part of their regular promotional activities. As marketers used non-advertising media for product placement, most of the marketing ethicists and religious analysts paid bare attention to product placement. But now, all social groups, ethicists, and religious thinkers have focused attention on product placement to analyze whether this way of product promotion is ethical, rational, as well as permitted by the beliefs of various religions. In this study, product placement is analyzed in light of existing ethical theories with a view to minimize ethical dilemma faced by the marketers.

^iia8 illus, 38 ref

008392   Mehdi M M (School of Business, The Assam Kaziranga University, Koraikhowa, NH 37, Jorhat, Assam, Email: mokhalles83@gmail.com) : Co-branding: a case study of Micromax and MTV. Indian J Market 2013, 43(6), 54-60.

Co-branding is an instrument to introduce new products in the market by partner brands. The aim of the present case study is to identify the usefulness of co-branding in brand building. Partner selections in co-branding as well as the pessimistic side of co-branding have also been included in the present research. The paper also discusses the role of co-branding with the help of Micromax and MTV case study. The study analyzes why partner selection is an important aspect in co-branding. Proper partner selection increases the brand equity of each partner. The study also discusses the advantages and disadvantages of co-branding. The research concludes that companies are adopting co-branding as an extension strategy to maintain and to gain the market share by introducing fresh products.

4 illus, 24 ref

008391   Kashyap D;Bhattacharjya B K (NO, Central Institute of Fisheries Education, Versova, Mumbai-400 061) : Costs, margins and price spread across the marketing channels of dry fish in Jagiroad dry fish market of Morigaon district, Assam. J Inld Fish Soc India 2012, 44(2), 49-55.

Five marketing channels of dry fish were identified in Jagiroad market of Morigaon district, Assam, India, of which Channel I (dry fish producer - assembler - commission agent - wholesaler - retailer - consumer), Channel II (DFP HCA - WS - R - C) and Channel IV (DFP - WS - R - C) were the most dominant ones contributing to 90.55% of total volume of dry fish sold in the market. Marketing costs per kg was estimated as Rs. 45.23, 39.15 and 36.29 in channels I, II and IV, respectively. Differences in margins earned by various market intermediaries were Rs. 71.25, 66.38 and 57.95 in channels I, II and IV respectively. The share of producers in consumer's rupee was 36.27%, 41.17% and 45.99% in Channels I, II and IV respectively. The study showed that the share of dry fish producers in consumer's rupee is inversely proportional to the number of intermediaries involved in the marketing Channel.

3 tbles, 14 ref

008390   Kadam M S;Pandya R D;Kolgane B T;Khogare D T (Extension Education Dep, College of Agriculture, Rajmachi, Satara, Maharashtra) : Study of relationship between role perception and role performance of KVKs experts. Asian sci 2012, 7(1), 41-5.

The agriculture has evolved into a complex business requiring integration of knowledge and information from many diverse sources. In order to remain competitive, the modern farmers often rely upon agricultural experts working at KVKs who provide information for certain decision making. Hence, present investigation was undertaken with an objective to study the personal profile of experts working at KVKs, to know the role perception of experts working at KVKs and to study the role performance of experts working at KVKs. Present investigation was undertaken in Department of Extension Education, Navsari Agricultural University, Navsari (Gujarat) during the year 2009-2010. Pre-structured questionnaire was used for data collection. Investigation concluded that, the majority of the experts (95.19 per cent) were to have in moderate to good level of role of communicator. The majority of experts had moderate perception about communicator's role, the probable reason may be due to inadequate communication facility at their KVKs. The majority of the experts (51.92 per cent) fell in the category of moderately performance of role followed by 35.58 and 12.50 per cent of them good and poor level of role performance categories, respectively. More than half (51.92 per cent) of the experts fell in the category of moderately performance of advisor's role, followed by 40.38 and 07.69 per cent of them had good and poor level of role performance as an advisor, respectively.

7 tables, 10 ref

008389   Jha S;Bharti Singh (NO, Sir M. Visvesvaraya Institute of Technology, Bangalore-562 157, Email: soni.74.jha@gmail.com) : Impact of ambient music and affability of salespersons on consumer behavior in a real retail setting with emphasis on gender difference. Indian J Market 2013, 43(4), 5-17.

The Indian retail sector is facing intense competition. Though new stores and malls are coming up every day, but differentiating their retail offerings is a real challenge for all of them. It is difficult for retailers to maintain an advantageous position only from products, price, promotions and the retailing network. With the changing profile of the Indian customers, it is become very challenging for the retailers to allure the customers to their stores. By improving the in- store environment, a store can create an effective consuming condition to stimulate consumers' immediate purchasing action. The present research paper is based on an experiment conducted in Big Bazaar, Bangalore. The experiment was conducted to find the interactive effect of two atmospheric cues - Music and Behaviour of the salespersons on consumer perception and buying behavior. The research is an attempt to understand the difference in behavior patterns due to the difference in gender with respect to the atmospheric stimuli selected for the study. The study shows that the effect of atmospheric stimuli - Music and Affability of the salespersons on perception, emotion and behavior remains the same for both the genders.

6 tables, 33 ref

008388   Dolli S S;Binkadakatti J S;Biradar B N (Alternative Livelihood Opportunities Project, Agricultural Sciences Univ, Dharwad, Karnataka) : Information technology (IT) application in bench mark assessment and project monitoring. Asian sci 2012, 7(1), 9-13.

The study was conducted during 2010-2011 in Chitradurga district of Karnataka state with community residing around Narrain Mines of SESA GOA LIMITED, which is a mining and highest iron ore exporter in India in the private sector. The study was a part of initiation of the project entitled Alternative livelihood opportunities project (ALOP) which was funded by the Sesa Goa limited and implemented through University of Agricultural Sciences, Dharwad. Benchmark assessment was done with the activities such as orientation on project and rapport building, collection of secondary data, participatory rural appraisal (PRA) exercise and organizing the data and data entry. The household maps and plot maps drawn in the village and field was digitized using Auto CAD package which was converted it into Dxt. file (Drawing file to text file). The first information collected would be transferred on the maps by application of GIS tool ARCINFO (Dxt. to coverage's). The study brought out the fact that bench mark survey would be more meaningful if it is done focusing various dimensions of the family as well as resources. Further application of IT tool's would benefit in mapping the status which can be understood by the community easily. It also helps in monitoring the flow of project inputs to the community members and also their impact on the families. These tools also makes possible to share the information among the different project team for mutual learning and bringing innovative ideas in to development project.

2 illus, 11 tables, 1 ref

008387   Das M (Business Management Dep, Tripura University, Surjyamaninagar, West Tripura-799 022, Email: das_maddy_23@yahoo.com) : Factors affecting the purchase of staple goods: an empirical study of edible oil purchase in Tripura. Indian J Market 2013, 43(6), 47-53.

Edible oil is the most important type of cooking medium in India and Tripura is no exception. The present paper is an attempt to find out the underlying factors that are actively considered by the consumers in Tripura while purchasing edible oil. The paper also seeks to find out whether there is any significant difference in the selection of the underlying factors by the husband and the wife of the same family. The paper concludes that Visible Brand, Healthy Brand, Brand Communication, Packaging Design, Price of the Oil, and Taste of the oil were the most important underlying factors considered by the consumers while purchasing edible oil. This paper also concludes that there is no significant difference among the selection of variables while purchasing edible oil by the husband and the wife of the same family.

5 tables, 7 ref

008386   Choubey V;Bumb R (NO, Daly College Business School, Residency Area, Indore-452 001, Email: vardhan.choubey@gmail.com) : Promotion using product placement in movies: perception of rural and urban Indian audience. Indian J Market 2013, 43(4), 35-41.

Product placement as a promotional tool is often used as an alternative by marketers. Not much focus is placed on this tool. The present paper discusses concepts related to product placement. The paper highlights the importance of product placement as a promotional tool. It has implications for marketers and researchers. Initially, the literature was reviewed to understand the concepts and findings in product placement. It was found that not much work is done in India on product placement. The study intends to capture the perceptual differences of rural and urban consumers. The differences in perception were studied on the basis of certain factors. The responses were obtained from urban and rural consumers near Indore, Madhya Pradesh, and independent sample t-test was used to study the significant differences. Results show that both rural and urban consumers are influenced by products placed in movies. However, the urban consumers were more interested in buying the products used in movies than the rural consumers.

2 tables, 21 ref

008385   Bhola S S; (NO, Karmaveer Bhaurao Patil Institute of Management Studies and Research, Satara-415 015, Email: sarangbhola@gmail.com) : Factors influencing students' preference of management institutes: a Kano model analysis. Indian J Market 2013, 43(7), 44-52.

Study aims to find out the expectations of students towards various entities of management institutes viz. library, infrastructure, academics, administration, etc. To identify and classify these expectations, the Kano Model was used. The responses of the students were analyzed by using the Kano Methodology developed by Dr. Kano and the requirements were classified into the Kano attributes i.e. Must be (M), One dimensional (O) and Attractive requirements (A). This Kano methodology included framing a questionnaire, evaluation of Kano parameters through the evaluation criteria like using the Kano Model evaluation table, extent of satisfaction, and extent of dissatisfaction. The research is of diagnostic type conducted in 2011-12 and a structured codified close ended schedule was used to collect the required primary data from students pursuing MB (two years full time program) from the management institutes affiliated to Shivaji University, Kolhapur, Maharashtra and approved by the AICTE, New Delhi. Graduates from different disciplines like Arts, Commerce, Science, and Professional courses participated in the study. Convenient sampling method was used for data collection. Most parameters were found to be categorized under the one dimensional requirements. Also, it is found th there were uniform preferences for the one dimensional requirements and attractive requirements of the students from different disciplines.

5 tables, 10 ref

008384   Anitha R;Kanimozhi V (Sasi Creative School of Business, , Coimbatore, Tamil Nadu, Email: anirkgoutham@yahoo.co.in) : A study on post purchase behaviour with special reference to Mahindra two wheelers. Indian J Market 2013, 43(6), 29-39.

The two-wheeler market in India is the biggest contributor to the automobile industry, with a size of Rs.100,000 million. Today's customers are becoming harder to please. They are smarter, more price conscious, more demanding, less forgiving, and collect information about many more competitors with equal or better offers. The interaction between consumer expectations and actual product performance produces either satisfaction or dissatisfaction. At the higher levels of satisfaction, customers are likely to re-purchase and even speak well of the company and its products. The study aimed to assess expectations, perceptions, and post purchase behaviour of Mahindra scooter customers, which will enable both the manufacturer and the distributors to know about the customers' expectations, perceptions, and post purchase behaviour, that in turn helps to reduce the post purchase dissonance and aids in enhancing customer satisfaction.

4 illus, 7 tables, 29 ref

007289   Sharma S;Bakhshi R (Family Resource Management Dep, Punjab Agricultural Univ, Ludhiana, Punjab, Email: shivani.sharma6@gmail.com) : Package of marketing strategies for improving marketing problems of women entrepreneurs. Asian J Home Sci 2012, 7(1), 166-71.

Entrepreneurship is a more suitable profession for women than regular employment in public and private sectors since they have to fulfil dual roles. Enterprises started by women are no longer confined to conventional fields. The present study was undertaken to package of marketing strategies for improving marketing problems and to develop a guidelines for improving marketing strategies. The total sample for the study comprised of 240 women entrepreneurs from three industrially advanced cities of Punjab namely; Ludhiana, Jalandhar and Amritsar. The selected enterprises were; beauty parlours, boutiques, food-processing units, training schools and direct marketing. Data were collected through personal interview method. The results showed that for improving product strategies majority of the respondents fully agreed that customers satisfaction should be checked. All the respondents fully agreed to adopt the "local communication facilities for attracting more customers" as a major promotional strategy, followed by "product should be attractively packed" and "sale in exhibitions and fairs on regular basis". In pricing strategies, women entrepreneurs in all the enterprises adopted "discounts as a major pricing strategy". For the market information, "new markets should be explored" as well as "entrepreneurship education and training should be made compulsory" and "awareness of government policies and regulations" were the major strategies given to the women entrepreneurs.

5 tables, 4 ref

007288   Rama Mohana Rao K;Ratna Manikyam K (Commerce and Management Studies Dep, Andhra Univ, Visakhapatnam, Andhra Pradesh, Email: kattaraorm@yahoo.com) : Customers' opinion on small scale retail stores: a case study. Indian J Market 2013, 43(5), 5-15.

Indian Retail sector is dominated by small scale retailers. The organized sector occupies only 5 per cent share in the total retail sector. The presence of millions of small scale retailers in different product categories makes one realize that a large number of people depend upon this activity. In the light of severe competition from the fast growing and more challenging big retailers in the fast changing scenario, the survival and growth of small scale retailers depends upon their ability to provide customer satisfaction. Customer loyalty and support are the pillars of success for these retailers. The present study aims to examine the opinion of customers on small scale retail establishments. The customers' opinion on facilities, ambience factors, communication, sales promotion techniques, and service performance of small-scale retailers are ascertained and analyzed in this paper.

14 tables, 11 ref

007287   Negi T;Upadhyay R (Home Science Extension and Communication Management Dep, College of Home Science, Maharana Pratap Agriculture and Technology Un, Udaipur, Rajasthan, Email: negi.tara06@gmail.com) : Participation of rural women in selected entrepreneurial activities. Asian J Home Sci 2012, 7(1), 14-8.

Study was undertaken to find out the participation of rural women in selected entrepreneurial activities i.e. shawl weaving, carpet weaving, alpana making and pine work. Major findings of the study revealed that majority of the respondents had started their enterprise to improve the family status (93.33%). Half of the respondents (50%) procured the finance from family members. More than half of the respondents (56.66%) procured the raw material from city market. More than three fourth of the respondents (78.33%) were doing marketing at their home. Majority of the respondents (77%) considered input and labour cost in fixing of price and rural women advertised their produced items with the help of NGOs/GOs and cooperatives (83.33%).

9 tables, 3 ref

007286   Matai R;Bhat A K (Management Dep, Faculty Div-I, Birla Institute of Technology and Science (BITS), Pilani-333 031, Email: rajeshmatai73@gmail.com) : Underlying dimensions of purchase decision process for consumer durables: a confirmation of the customer-value hierarchy model. Indian J Market 2013, 43(5), 16-23.

Purpose of this study was to find out the dimensions (factors) that customers use in deciding about purchasing a consumer durable, more specifically, a color television. A thirteen item questionnaire was used to elicit responses from 100 potential customers in the city of Jaipur. Factor analysis (data reduction technique) was applied on the collected data. It resulted in the emergence of five factors viz. Core Features; Reliability and Cost; Ease of Operation; Memory, Aesthetic, and Response features; Brand Performance and New features. This seems to confirm the customer -value hierarchy model of five product levels namely Core Benefit, Basic Product, Expected Product, Augmented Product, and Potential Product as these levels match with the earlier five factors presented in the research study. The implication of this study is the continued relevance of looking at a consumer durable as a five layered product offering.

3 illus, 6 tables, 7 ref

007285   Khanna S;Gandotra V (Clothing and Textiles Dep, College of Home Science, Punjab Agricultural Univ, Ludhiana, Punjab, Email: gandotra_vandana@yahoo.co.in) : Investment and profit margins of boutiques run by the women entrepreneurs in Punjab. Asian J Home Sci 2012, 7(1), 28-30.

Entrepreneurship is a multidimensional challenging task that involves mobilizing resources and combining them to initiate action in the production and thereby profitable returns. The present study was planned with the objective to investigate the investment and profit margins of the boutiques run by women entrepreneurs in Punjab. A total of 200 respondents running boutiques from houses and shops in four cities of Punjab (Ludhiana, Jalandhar, Amritsar and Patiala) were included to extract the relevant information by an interview schedule. The information regarding the investment, income and profit margins of women running boutiques was thus worked out. Majority of the women (33.5%) started their boutique with initial investment of Rs. 50,000-1,00,000 followed by 26 per cent who made an initial investment between Rs. 1,00,000-1,50,000. Over and above the initial investment, 24 per cent of the respondents invested below Rs. 10,000 followed by 20.5 per cent who made an investment between Rs. 20,000 - 30,000 per annum. Out of 200 respondents, 86.5 per cent used their own family resources for setting up their boutiques. Majority of women operating boutiques from shops earned Rs. 30,000-40,000 (30%) while the women operating boutiques from houses earned Rs. 20,000-30,000 (24%), per month. Forty one per cent of boutiques had profit margins from 20-30 per cent on their products and minimum profit margin was of 10 per cent. The average per month income earned from the boutiques came out to be Rs. 37,080 in case of boutiques operating from shops as compared to Rs. 29,900 for the boutiques operating from houses.

3 tables, 3 ref

007284   Jain N (NO, Amity Business School, Amity Univ, NH 8, Kantkalwar, Jaipur-303 007, Email: jainneeta09@gmail.com) : Regulatory framework and research: a review of IPO research conducted in the U.S., China, and India. Indian J Finance 2013, 7(7), 43-55.

Although the area of research is the same, i.e. IPO underpricing, however, there are many apparent differences between the methods of research, focus of the research, amount of the research, and the findings of the research across countries and time periods. These differences become wide if compared between the U.S., China, and India. In the U.S., the focus of IPO research has been on the role of the underwriters and discretionary power of share allocation. While in China, the focus is on the effect of frequently changed regulatory framework on IPO underpricing. In India, it can be seen that most of the studies are based on the publicly available information, considering IPO firm's and the issue's characteristics as the main study variables. The present study aims to review the literature of IPOs in the U.S., China, and India. The major differences in the methods of pricing and other related regulations should be the major concerns while applying the IPO market models across countries. The present review study covers the time period from 1970s to 2012.

92 ref

007283   Gupta M D;Sen S (NO, Women's College, Upper New Colony, P.O. Laitumkhrah, Shillong-793 003, Meghalaya, Email: dasguptamadhu@gmail.com) : Handicrafts of Meghalaya: an analysis of the marketing practices. Indian J Market 2013, 43(5), 49-57.

Meghalaya, home to three major tribal groups - the Khasis, the Jaintias and the Garos, is known for its handicrafts. The tribes of Meghalaya are known for weaving artistically designed products that not only have local demand, but also attract tourists. The present study aims at understanding the nature of the handicraft market of the state, and the marketing practices and strategies adopted to position the products. A survey, using a structured schedule, was conducted to ascertain the position of handicrafts marketing in Meghalaya. The survey revealed that cane and bamboo products have the highest demand followed by wooden products. The survey also showed that the market for handicrafts has not yet been optimally tapped. Unorganized structure of the market, unavailability of adequate quantity of quality raw materials, lack of credit, ineffective marketing channels, lack of proper pricing policy and advertising tools have impeded the growth of the handicraft sector. Realizing the importance of developing the industry to generate revenue and employment, the Government of Meghalaya has taken initiatives to organize the artisans into societies and clusters. Training facilities, financial and marketing assistance are also provided by the Government to the craftsmen. There are opportunities galore. The present study indicates that development of efficient marketing channels and implementation of effective marketing strategies can carve a niche market for the handicraft products of Meghalaya globally.

1 table, 15 ref

007282   Gupta M (NO, Invertis Bareilly Univ, NH-24 Near Transport Nagar, P O Rajau, Barilly-243 123, Email: manish.g@invertis.org) : Brand preference and consumption pattern of beer in Bareilly. Indian J Market 2013, 43(5), 34-48.

The present paper is an attempt to understand how brand preferences and consumption pattern of beer changes across demographic and other variables and more importantly, which product attributes are associated with these changes. The purpose of this paper is to investigate the various factors of brand preference towards beer, and additionally, it also throws some light on the behavioural aspects of the consumers such as frequency of consumption of an alcoholic beverage - beer. In this paper, respondents were selected randomly, and the data was analyzed and interpreted with the help of SPSS software. Hypotheses framed for the research work have been tested with the help of the chi- square test to measure the variance and to accept or reject the null hypothesis. This study made a methodical effort of studying brand preference and consumption pattern of beer by analyzing the factors associated with brand preference - frequency of beer consumption amongst beer drinkers, studying the effect of demographic variables on specific brand choice, and analyzing the relationship between monthly income of the respondents and their expenditure on beer. The study reveals that demographic variables have a significant impact on brand preference and consumption pattern of beer. It can also act as a powerful tool for marketers for strategy determination in the areas of beer production and management, marketing, brand positioning, pricing policy, and distribution.

35 tables, 16 ref

007281   Doke S D;Bhola S S (NO, Vishwakarma Sahajeevan Institute of Management, Khed, Maharashtra, Email: sunildoke@gmail.com) : Multidimensional segments among children in urban Indian families. Indian J Market 2013, 43(5), 24-33.

Multidimensional segmentation procedure was run on 276 cases using Factor Analysis and Cluster Analysis that produced 24 segments among the children in urban India as per their user class of Lifestyle goods, Lifestyle, Personality and Media Exposure. A Discriminant Analysis was also conducted to predict whether children from urban families were influencing their parents' purchase decisions of lifestyle goods or not. Predictor variables used for the Discriminant analysis are Self knowledge, Past influence, Newspaper preference, and Self driven score. Significant mean differences were observed for all the predictors on the DV. While the log determinants are quite similar, the discriminate function revealed a significant association between groups and all predictors, accounting for 78.85% of between group variability. The cross-validated classification showed that overall, 100% respondents were correctly classified. The study was carried out during 2008 to 2010.

11 tables, 16 ref

007280   Chinna H (NO, Kakatiya Government College, Hanamkonda, Warangal, Andhra Pradesh, Email: jarupulachinna9@gmail.com) : Performance evaluation of Regional Rural Banks (RRBs) in India. Indian J Finance 2013, 7(7), 32-42.

Regional Rural Banks were established in 1976 under the RRB Act, 1975 and the Regional Rural Banks Act, 1976 under the provisions of an ordinance promulgated on September 26,1975 with an objective to ensure sufficient institutional credit for agriculture and non - agricultural sectors. The RRBs mobilize financial resources from rural and semi-urban areas, and grant loans and advances, mostly to small and marginal farmers, agricultural laborers, and rural artisans. For the purpose of classification of bank branches, the Reserve Bank of India defines a rural area as a place with a population of less than 10,000 people. The RRBs are jointly owned by the Government of India, the concerned State governments, and sponsor banks. The RRBs yielded positive results in respect of key performance indicators such as number of banks and branches, capital composition, deposits, loans, the trend of investments, current deposit ratio, recovery performance, productivity, NPAs, recovery and financial inclusion. The objective of this paper is to study the performance of regional rural banks in India. Several committees have emphasized the need to improve the performance of these banks, which play an important role in the rural credit market in India. The study is diagnostic and exploratory in nature, and makes use of secondary data. The study found that the performance of RRBs in India has significantly improved over time, as steps for their improvement were initiated by the Government of India after the amalgamation process.

7 tables, 25 ref

007279   Chatterjee S (NO, NSHM Business School, Arrah, Sibtala, Durgapur-12, Dist-Burdwan) : Demographic variables affecting consumer buying behaviour with reference to synthetic detergents. Indian J Market 2013, 43(5), 58-63.

Attempts to study the consumer buying behaviour of synthetic detergents in an Indian setting, specifically with reference to southern West Bengal. In this paper, the impact of a few demographic variables on consumer buying pattern has been established. A few non - demographic variables have also been considered to test the association between demographic and non-demographic variables which are involved in consumer buying behaviour of synthetic detergents. The study was conducted in both urban and sub-urban areas of southern West Bengal during the time period from 2011-2012. Results indicate that there is an association/relationship between the demographic variables and non-demographic variables of the consumers, and the FMCG companies in India should pay more attention towards the demographic characteristics of their target consumers. Demography has traditionally helped the marketers to evolve positioning strategies and people having common demographic characteristics behave in an identical manner and will have the same preferences. This study also attempts to contribute to the knowledge of how FMCG companies will be able to understand the buying preferences of the consumers.

5 tables, 15 ref

007278   Bhatt H;Sharma P (Family Resource Management Dep, G.B. Pant Agriculture and Technology Univ, Pantnagar, U.S. Nagar, Uttarakhand, Email: hemabhatt2000@gmail.com) : Postural discomfort during loading and unloading work. Asian sci 2012, 7(2), 168-72.

Adoption of poor working posture in order to perform tasks could lead to a postural stress, fatigue and pain, which may in turn force the operator to stop work until the muscles recover. To prevent pain and injuries, the manual material handling tasks should be designed to take into account several risk factors related to the task being handled. This paper describes the results of an experimental study aimed at evaluating the postural discomfort during loading and unloading in warehouses through standard OWAS scale and a revised Nordic musculoskeletal questionnaire validated by Kuroinka et al. (1987). It was found through OWAS scale that the corrective measures were required immediately and as soon as possible in most of the activities in warehouse.

6 tables, 3 ref

007277   Adrangi B;Chatrath A;Raffiee K;Sharma N (Professor of Financial Economics, Portland Univ, 5000 N. Willamette Blvd., Portland, Oregon 97203, USA, Email: adrangi@up.edu) : Volatility spillovers across developed/developing markets: the case of India. Indian J Finance 2013, 7(7), 5-22.

The present research paper investigates the daily volatility spillovers between Standard and Poor's 500, Nikkei, and India's Nifty index between the time period from 2000 - 2009. Finds that the price series exhibit nonlinear dependencies, inconsistent with chaotic structure. Bivariate GARCH estimations with volume controls indicate multi-directional spillovers. Finding evidence of asymmetric market responses to shocks, we propose and estimate asymmetric bivariate EGARCH models. We find transmissions to be asymmetric whereby positive and negative shocks have an unequal impact on the volatility of the other market. While the relationship between the developed markets is strong, the influence of the less developed Indian market is also apparent.

6 illus, 11 tables, 28 ref

006279   Singh A K;Gupta V B;Jha R K (School of Future Studies and Planning, Devi Ahilya Univ, Khandwa Road Indore, Madhya Pradesh, Email: aloksingh84@gmail.com) : Urbanisation and economic development in Madhya Pradesh: policy implications for sustainable forest management. J Energy envir Carbon Credits 2013, 3(1), 22-30.

An attempt has been made to establish cause and effect relationship in between different land use patterns, total population, urban population and net state domestic products (NSDP s) for entire Madhya Pradesh (MP) from the year 1990-91 to 2000-01 and to make an effective policy implications for sustainable forest management. The secondary information has been collected to fulfil the requirement of objectives. The variables, viz., different land use patterns, total population, urban population and NSDP have been considered to fulfil the cause and effect relationship. Urban population is elevated since 1990-91 to 2000-01. In 1990-91 urban population was 106.17 million (16.21%) and total state population was 654.91 million, which increased up to 20.21% (161.05 million) of total population in 2000-01. This shows the rate of urbanization is very high in Madhya Pradesh. Net state domestic product (NSDP) is considered as a major indicator of economic development. NSDP decreased from Rs. 11,107.21 crore in 1990-91 to 11,061.75 crore in 1992-93. In between 1992-93 to 2000-01 NSDP increased 4.03 times. Multiple effects are helpful to know the combined effect of the taken variables. Multiple variables effect is showing the positively significant effect on pasture and grazing land at 1% level of significance. Net state domestic product (NSDP) shows negative impact on dense forest and permanent pasture and grazing land at 1% level of significance. The NSDP is positively affecting the open, total forest and non-agriculture area at 1% level of significance.

5 tables, 7 ref

006278   Saungweme R;Gwandure C (NO, Witwatersrand Univ, Johannesburg, South Africa, Email: Calvin.Gwandure@wits.ac.za) : Organisational climate and intent to leave among recruitment consultants in Johannesburg, South Africa. J hum Ecol 2011, 34(3), 145-53.

Aim of this study was to investigate the relationship between organisational climate and intent to leave among recruitment consultants. The sample comprised of recruitment consultants from a multinational human resource consulting company in Johannesburg. A total of 52 recruitment consultants participated in the study. The variables investigated were organisational climate and intent to leave. The psychological well-being of recruitment consultants was assessed using the organisational climate scale and the turnover intention scale. Data were analysed using Pearson's product moment correlation to establish the relationship between organisational climate and intent to leave among recruitment consultants. The results obtained indicated a negative correlation between organisational climate and recruitment consultants' intention to quit. A bad working environment was associated with the intention to leave the organisation. In view of the findings of this study, future studies could focus on improving organisational climate and reducing intent to leave among recruitment consultants. The studies could assess the working conditions and their effect on actual turnover among recruitment consultants in post-apartheid South Africa.

46 ref

006277   Rao V N;Prasad A V V S (P.G. Business Administration Dep, Akkineni Nageswara Rao College (Acharya Nagarjuna Univ), Gudivada-521 301) : Celebrity endorsement of cosmetics: an empirical study on consumer perception in Andhra Pradesh. J Indian Mgmt Strategy 2012, 17(2), 51-9.

Celebrity endorsement is a special type of advertisement which includes a famous person from film industry, sports, modelling, etc. Organisations are increasingly learning the influence 'celebrity endorsement' can have on the marketed brands. As proliferation of the media was taking Indian households in the stride, marketers were quick to grab the opportunities presented by this phenomenon. Celebrity endorsement is one of the interesting communication tools used for delivering the advertisement message. The trend of celebrity endorsements in India boomed in the 1990s. The phenomenon is consistent with the global trend of celebrity endorsements. The broad aim of the proposed study is to analyse the consumers' perception regarding celebrity endorsement of cosmetics. The main focus however will be on the impact of consumers' attitude and buying behaviour of cosmetics endorsed by celebrities. It was found that there exists no significant difference between male and female, urban and rural consumers as regards the frequency of purchase of cosmetics. There has been a remarkable increase in the usage of cosmetics by male consumers in the past few years. In the Indian context the advertisers want to bank on the popularity of the celebrity to persuade the consumer.

8 tables, 19 ref

006276   Ponnusamy K;Ambasankar K;Ponniah A G (NO, Central Institute of Brackishwater Aquaculture, 75, Santhome High Road, Chennai-600 028, Email: ponnusamyk@hotmail.com) : Production and marketing of fish meal in India-a study. Indian J Fish 2012, 59(1), 147-9.

Fish meal and fish oil are the major ingredients used for production of feed for aquaculture. A study was conducted in three coastal states of India viz., Karnataka, Kerala and Tamil Nadu in order to assess the functioning of fish meal plants, covering raw material sourcing, production process, marketing and constraints in the operation. Oilsardine is the major fish used for fish meal and fish oil production in the 35 fish meal plants operating in various coastal states of India. The installed capacity of fish meal plants varied from 20 to 350 t of raw material per day. About 65,000 t of fish meal and 34,000 t of fish oil are annually produced in the three states of Karnataka, Kerala and Tamil Nadu. Fish meal is sold at Rs. 40-50 per kg and fish oil at Rs. 50-55 per kg.

1 illus, 3 tables, 2 ref

006275   Nikkhah H A;Redzuan M;Abu-Samah A (Social and Development Sciences Dep, Faculty of Human Ecology, Putra Malayia Univ, Malaysia, Email: hnik2003@yahoo.com) : Effect of non-governmental organizations (NGO)'s approaches on women's empowerment in Shiraz, Iran. J hum Ecol 2011, 34(3), 179-87.

Paper attempts to determine the impact of Non-Government Organizations (NGO's) approaches on the empowerment of women in Shiraz, Iran. Through empowerment, women become able to organize themselves, to increase self-reliance and to assert their independent right to make choices and control resources. In this study, empowerment is conceptually defined and analyzed at two levels, that is, 'individual' and 'community'. The study based on 195 women participants in NGO's activities showed that their level of empowerment is moderate. This means they are neither disempowered nor empowered sufficiently. Various approaches were adopted by the local NGOs such as top-down, partnership and bottom-up to help women to achieve the empowerment. The result indicated the bottom-up approach is the most effective approach on the empowerment of women.

5 tables, 34 ref

006274   Naila K (Behavioral Sciences faculty, Jammu and Kashmir Entrepreneurship Development Institute, Jammu & Kashmir Govt) : Overview of employee training and development system-a case study of Indian financial institutions. J Indian Mgmt Strategy 2012, 17(1), 28-39.

The intensity of competition and pace with which knowledge becomes obsolete is heralding an era where leadership, organizational structure and control systems must increasingly focus on the management of knowledge and skills. Such an environment requires management to systematically design an infrastructure that is effectively tailored to the needs of an increasingly mobile knowledge worker and supports organizational learning in the areas of strategic concern. Traditionally, training and development (T&D )was viewed like an option whether to focus on T&D or not with the organizations irrespective of size, nature of ownership and control but now that view has dramatically changed, it becomes mandatory for organizations to improve and update the shape of the existing knowledge, attitudes, skills, health/commitment to work (KASH) at individual as well as at organizational level with an objective to create value and successfully deal with competitive challenges. Ran effort has been made to study the system of T&D practices prevailing in Indian Banking Industry. The paper aims to investigate perceptions of employees against demographic characteristics like gender and working experiences towards T&D practices in the sample banks. On the basis of the empirical findings the authors have tried to come up with the valuable suggestions for the management of these banks for ensuring effective and result oriented training and development interventions.

2 tables, 33 ref

006273   Mahalakshmi S;Thiyagarajan S;Naresh S (School of Business, Madras Univ, Madras) : Commodity derivatives behaviour in Indian market using ARCH/GARCH. J Indian Mgmt Strategy 2012, 17(2), 60-4.

Liberalization in commodity markets has brought intense changes in the price of commodities in India. Markets for commodities were made efficient, by introducing derivative contracts like futures. Unlike producers and consumers who trade for hedging purposes, financial firms and other speculators enter the market to benefit from price volatility. In recent times commodity speculation through commodity funds have become increasingly popular financial investment. The markets for trading commodities have become efficient with the setting up of MCX in 2003. MCX COMDEX is the maiden Composite Commodity Index in India based on commodity futures prices of an exchange. This captures diversified sectors including futures contracts on metals, energy and agricultural commodities. This provides market participants with the ability to efficiently hedge commodity and inflation exposure and cease price risk. However, the market participants, regulators and all other stakeholders are always concerned with the price volatility in the commodities market which is dominated by major players. Therefore a pertinent forecast of commodity price indices may prove to be valuable information to the market participants. The study found that Composite commodity Derivative Index (MCX) is influenced by its own past price movements using GARCH (1,1) model.

1 table, 25 ref

006272   Gwandure C (NO, School of Human and Community Development, Witwatersrand Univ, P.O. Box 3 Wits, Johannesburg, 2050, South Africa, Email: Calvin.Gwandure@wits.ac.za) : Harem and family in organisations. J hum Ecol 2011, 34(3), 155-61.

Aim of the study was to investigate the harem and family concept in organisations. The study used archival data to loot at the harem and family concept in organisations. The study analysed the academic profiles of 13 universities in South Africa. The study looked at ethnic or racial characteristics of university departments, similarity of qualifications among lecturers, source of lecturers' qualifications, similarity of heads of departments' qualifications to lecturers' qualifications and source of heads of departments' qualifications. The study analysed the data qualitatively. The results indicated that the harem and family concept in university departments was characterised by group homogeneity in terms of racial mix, qualifications among academics, source of academics' qualifications, heads of departments' qualifications and source of heads of departments' qualifications. Future studies on the harem and family concept in organisations could focus on resource allocation practice and organisational transparency.

26 ref

005296   Pawan Kumar;Jhajharia S R S (NO, SJJT University, Jhunjhunu, Rajasthan) : Human resource management. Int J latest Technol Engng Mgmt appl Sci 2013, 2(3), 77-9.

Most important corporate resource over the next few years will be talent: smart, sophisticated business people who are technologically literate, globally astute, and operationally agile. Human resource management process comprises the following programs: human resource planning, recruitment, selection, professional development, performance appraisal, and compensation. Human resource planning involves identifying staffing needs, forecasting available personnel, and determining what additions or replacements are required to maintain a staff of the desired quantity and quality to achieve the organization's goals. The human resource planning function involves three different elements: job analysis, forecasting demand and supply, and legal restraints. Good human resource planning involves meeting current and future personnel needs. The manager ensures that personnel needs are met through ongoing analysis of performance objectives, job requirements, and available personnel, coupled with knowledge of employment laws. and manpower availability. In the current climate, organisations are constantly seeking new ways of cutting their operating costs. For the recruitment industry, new technology is increasingly being relied upon to help the industry contain financial pressures and increase productivity. Humans are considered as the most crucial, volatile and potentially unpredictable resource which an organization utilizes. Manpower planning seeks to make the links between strategy, structure and people more explicit. The purpose of manpower planning is to get a better matching between manpower requirements.

3 ref

005295   Nair M (NO, International School of Inforamtics and Management, Technical Campus, Jaipur, Rajasthan, Email: nairmanju14@yahoo.com) : Enabling strategic HR: the way forward. Int J latest Technol Engng Mgmt appl Sci 2013, 2(2), 24-34.

With nearly twenty years of hopeful rhetoric about becoming "strategic partners" with a "seat at the table" where the business decisions that matter are made and with a great deal of normative writing about the role HR should play the truth of the matter is most HR professionals aren't even close. The majority of HR executives remain, to all extent and purposes, neither strategic nor leaders. Studies, books and Articles argue that HR needs to become a strategic partner. But there is relatively little evidence to suggest that HR is making any structural and competency changes it needs, to provide increasing value -added contributions to the business. A great deal has changed in the global business environment but has HR organization made the corresponding changes? Is HR becoming a strategic partner or not? What does becoming a strategic partner necessitate? And is the HR function more effectual when it is a strategic partner? The answers to these questions are decisive to the future development and direction of the HR function in organizations In today's economic climate, smart companies agree people are their most important asset and one of their key competitive advantages as everything else may be replicated. However, as rapid globalization continues to impact the market, the talent market is becoming increasingly competitive. Forces have converged to support the idea of HR as more of a strategic partner. Corporations are undergoing dramatic changes with upcoming challenges of attracting and retaining the best talent, steadily improving people productivity and dealing with a diverse workforce in the midst of increasing globalization. Perhaps one the most important changes are the rapid deployment of information technology and the increasing amount of knowledge work that organizations do. Also increasingly important are the rapidly changing business environment and the increasing complexity of modern organizations. These and other changes have created a growing consensus that effective human capital management is critical to an organization's success. As a result, more and more companies are striving to change the role of their Human Resource department from a passive compensation, benefits and compliance role to an entity which is a highly proactive partner initiating a leadership role in helping to frame the company's operating strategies to meet corporate objectives. The paper on enabling strategic HR: the road ahead looks into the current state of strategic HR thereby suggesting changes as to how HR can make the transition? What is needed in order for HR to become more of a strategic partner? Discusses the various steps the companies can take to increase the strategic value-add of HR and the role HR organization and HR professionals may instill to become more of a strategic partner.

20 ref

005294   Malhan N (NO, Shri JJT University, Jhunjhunu, Rajasthan, Email: nidhimalhan1@gmail.com) : Innovative recruitment techniqeus and it's impact on job seekers. Int J latest Technol Engng Mgmt appl Sci 2013, 2(2), 137-9.

Most important corporate resource over the next few years will be talent: smart, sophisticated business people who are technologically literate, globally astute, and operationally agile. Human resource management process comprises the following programs: human resource planning, recruitment, selection, professional development, performance appraisal, and compensation. Human resource planning involves identifying staffing needs, forecasting available personnel, and determining what additions or replacements are required to maintain a staff of the desired quantity and quality to achieve the organization's goals. The human resource planning function involves three different elements: job analysis, forecasting demand and supply, and legal restraints. Good human resource planning involves meeting current and future personnel needs. The manager ensures that personnel needs are met through ongoing analysis of performance objectives, job requirements, and available personnel, coupled with knowledge of employment laws. and manpower availability. In the current climate, organisations are constantly seeking new ways of cutting their operating costs. For the recruitment industry, new technology is increasingly being relied upon to help the industry contain financial pressures and increase productivity. Humans are considered as the most crucial, volatile and potentially unpredictable resource which an organization utilizes. Manpower planning seeks to make the links between strategy, structure and people more explicit. The purpose of manpower planning is to get a better matching between manpower requirement.

7 ref

005293   Mahalawal V;Sharma B (NO, SGV University, Jaipur, Email: mahalawatvikas@gmail.com) : Transformational leadership & employees career salience with reference to Indian banking sector. Int J latest Technol Engng Mgmt appl Sci 2013, 2(3), 72-6.

This article investigates the relationship between transformational leadership and employees' career salience. This research is conducted to answer the question that whether there is an association between employees' career salience and transformational leadership or not. Focus only on Indian banking sector in this study. There are four dimensions to measure transformational leadership i.e. idealized influence, intellectual stimulation, inspirational motivation and individualized considerations, relationship is determined with employees' career salience. The data was collected from five banks in India. 350 questionnaires were distributed for this purpose. Correlation analysis was used for the analysis of data. Findings of this study discovered that transformational leadership and all its dimensions have insignificant relationship with employees' career salience. Newness of this study is its originality that concerns with relationship between transformational leadership and employees' career salience. Limitations and future research is also discussed in this article.

3 tables, 26 ref

005292   Kumar P;Jhajharia S R S (Research Scholar, SJJT University, Jhunjhunu, Rajasthan) : Formulation of marketing strategies in State Bank of India. Int J latest Technol Engng Mgmt appl Sci 2013, 2(3), 69-71.

State Bank of India (SBI) is a multinational banking and financial services company based in India. It is a state-owned corporation with its headquarters in Mumbai, Maharashtra. As at December 2012, it had assets of US$501 billion and 15,003 branches, including 157 foreign offices making it the largest banking and financial services company in India by assests. The bank traces its ancestry to British India, through the Imperial Bank of India, to the founding in 1806 of the Bank of Calcutta, making it the oldest commercial bank in the Indian Subcontinent. Bank of Madras merged into the other two presidency banks-Bank of Calcutta and Bank of Bombay-to form the Imperial Bank of India, which in turn became the State Bank of India. The Government of India nationalized the Imperial Bank of India in 1955, with the Reserve Bank of India taking a 60% stake, and renamed it the State Bank of India. In 2008, the government took over the stake held by the Reserve Bank of India. SBI has been ranked 285th in the Fortune Global 500 rankings of the world's biggest corporations for the year 2012. SBI provides a range of banking products through its network of branches in India and overseas, including products aimed at non-resident Indians (NRIs). SBI has 14 regional hubs and 57 Zonal Offices that are located at important cities throughout the country. SBI is a regional banking behemoth and has 20% market share in deposits and loans among Indian commercial banks.

6 ref

005291   Bhardwaj A (NO, MNIT, Jaipur, Rajasthan, Email: profashu@gmail.com) : Develop your emotional intelligence for a better life. Int J latest Technol Engng Mgmt appl Sci 2013, 2(2), 40-9.

This is the world of fast growth and quick results, where everybody wants to attain the development and progress without much hard work and neglecting the emotions harshly which later affects the relationships. Huge accelerating advances in science and technology have resulted in exceptional progress in the world in all the streams and directions. It has been observed that the skilled professionals who are almost perfect in their subjects, but are unhappy and unsatisfied even after the hard work and productive results at the workplaces due to minor or major issues associated in their lives due to the lack of control on their emotions which further leads to the frustration and unrest in their lives. Poor Emotional Quotient may results in strained relationships too. The taste of success and achievement is affected due to the stress felt in dealing with certain problems in the personal and official life. Todays' lifestyle is leading us to face immense emotional pressures which overall affect the quality of life. Deals with the emotional challenges faced by the Professionals in their lives. Strong emotional competency can give them the strength, confidence and satisfaction to handle any emotional issue associated with them, and will bring more joy, peace, happiness and a sense of achievement in their workplaces and personal lives. The Emotional Intelligence also termed as Emotional quotient has gained a prominent mark in analysing the traits of good leaders and professionals. High Emotional Quotient is the trait of a balanced individual and helps in handling the day today issues more smartly and tactfully, which in turn gives more peace and joy in their lives.

20 ref

005290   Asadullah B;Mohammed Esmail S;Nagarajan M (Library Dep, Mazharul Uloom College, Ambur, Tamil Nadu) : Job satisfaction among library professionals in Thiruvannamalai District, Tamil Nadu. Asian J Inf Sci Technol 2012, 2(2), 60-3.

Study attempts to examine the relationship between demographic characteristics and job satisfaction among academic library professionals in Thiruvannamalai district of Tamil Nadu, India. It is observed from the study that the experienced library professionals were more satisfied than less experienced. Library professional with higher qualification was more satisfied with job than with less qualification and permanent library professionals were more satisfied with their jobs comparatively management library professionals. The findings of the study are helpful for administration of the concerned regional body for policy formulation regarding human assets.

9 tables, 5 ref

004141   Vanlalramsanga C (Economic Affairs Dep, Ministry of Finance, Government of India, ) : Impact of public debt on growth in Mizoram: an empirical analysis. Productivity 2012, 52(4), 249-57.

Article attempts to analyze linkages between fiscal policies (public debt) and economic growth by investigating the impact of public debt on economic growth (GSDP) in the State of Mizoram. To find out empirically the relationship between GSDP and Public Debt in Mizoram, the study analyzes annual time series data from 1987-88 to 2009-10 (BE) having 23 observations. The article first employed correlations to check the association and interdependent of variables. ADF test has been used to check normalcy and stationary of the series. The study also checked the assumptions of the CLRM and employed regression analysis to predict continuous dependent variables from a number of independent variables. Additionally, Vector autoregression (VAR) estimation has been conducted and the Cholesky decomposition and Variance Decomposition plotted from the VAR results. The study results indicated that public debt correlates negatively to GSDP during the study period. But the statistical evidence suggests that the causality runs from growth to debt, and not the reverse. The empirical evidence suggests that debt funded public expenditure does not contribute positively to growth in the state and the state government should preferably avoid accumulation of debt. Further, the debt dynamics indicated that persistent generation of public debt in the state is resulting in mounting debt service burden as debt funded investment does not result in generating assets for economic growth.

14 ref

004140   Thareja P (NO, PEC Technology Univ, Chandigarh, Email: pthareja@yahoo.com) : Exploring qualte-k-nology for a breakthrough tomorrow (quality of, say, particulate technology knowledge). Omniscience 2013, 3(2), 12-26.

Quality, knowledge and technology are synonyms which need the fourth wheel, of human intervention of an innovative mind. Technology-wise, the erstwhile powder metallurgy (PM) process evolved at the stance of lower heat and temperatures (call it energy) required for component development. With every increase in such costs, the PM components can only emerge as more competitive. From charting the past and future developments, this work attempts to journey through a few of the challenges needed to be overcome, along with newer potentials. There is however a need to be more competent, which is argued through this memorabilia while maintaining the general line of direction duly maintained through an acronym "Tamhankar" referring to the scientist who spearheaded DMRL (Defence Metallurgical Research Laboratory, Hyderabad). The paradigm how varied knowledge packets align to evolve and strengthen disparate competencies is modeled, and to seek right direction judicious alignment may be maintained ab initio. The improvement objectives are seen as improving quality, conformance, reduce development time and serve allied production objectives of safety, sustainability, environmental considerations, etc. It is envisaged that one needs to be highly agile and adaptable to meet the requisites for manu-future. The exploration of Qualte-k-nology and its dependence on the quality nourishment model "AUM" (alignment, utilization, and metamorphosis) is more on a philosophical note and remains generalized.

8 illus, 2 tables, 9 ref

004139   Swaminathan P S;Rajkumar S (Prist University, , Thanjavur) : HRD and empowerment-a study of Indian companies. Productivity 2012, 52(4), 223-8.

With changing business scenario, the market has become extremely competitive. There are now more players in the market in almost every area of business. Therefore it has become imperative for every organization to achieve corporate excellence. Competition necessitates improving the quality of products, reduction in the cost, to be able to sell at competitive price, innovation in product development and enhancement of productivity leading to achieving corporate excellence. Organisations, therefore, before looking at technological upgradation should ensure human competency, upgradation, to cope with the technological change, The new economic policies have created tremendous opportunity for the industrial enterprises to grow, develop and excel. Experience shows that successful companies follow a combination of policies of growth i.e. those related to efficiency, productivity and human resource development. Important HR issues for achieving corporate excellence:- Aligning business strategy with HR strategy, competency mapping and skill development, job enlargement, job enrichment. Development of mutual trust and synergy among work teams. Corporate excellence is the combination of people, systems, products and marketing excellence. Out of these, people excellence is important because it has a direct bearing on systems, products and marketing. Therefore, Human Resource is no more a support service in an organization; rather it is a partner in the strategic function every organization.

9 tables, 10 ref

004138   Rana G;Goel A (Management Studies Dep, IIT, Roorkee, Uttarakhand) : Impact of human resources management to develop knowledge management practices in Indian Organization. Productivity 2012, 52(4), 229-34.

Knowledge management is a managerial activity which develops, transfers, transmits stores and applies knowledge, as well as providing the members of the organization with real information to make the right decisions, in order to attain the organization's goals. Organizations operate in all areas through people and it is their contribution which determines success and it is their skills and knowledge which need to be cultivated and then leveraged to create competitive advantage. This paper examined the relationship between knowledge management (KM) and human resource management practices and help organizations as they embark on their KM journey.

1 illus, 2 tables, 24 ref

004137   Parmar J S;Singla M (Himachal Pradesh University Business School, , Shimla) : Human resource management practices in NTPC. Productivity 2012, 52(4), 195-207.

In this fast moving and rapidly changing world, it is essential to have latest knowledge of human resource skills in order to create innovative human resource policies and practices which can engage employees and drive competitive advantage for the business and organization. When employee engagement and knowledge is put together towards business goals, then it become key competitive success factors for business and organization. Human resource management is the only function where building capabilities of the organization and individuals takes place. Therefore, human resource need to build organizations on one hand and on the other building, grooming and preparing people with different kind of mind sets according to the emerging society and landscape become very essential. The special significance of the present study arises from the strategic importance occupied by NTPC limited in India. For the economic betterment and progress of the country, the power sector requires more attention for establishing better human resource management practices. Keeping this view in mind, through the present study an effort has been made to analyze the attitude and opinion of the different categories of the employees working in NTPC toward the existing human resource management policies and practices followed by the corporation.

15 table, 6 ref

004136   Gupta S;Kalra N (NO, Apeejay Institute of Management, Jalandhar) : Corporate social responsibility: relevance in Indian SMEs. Productivity 2012, 52(4), 258-68.

Corporate Social Responsibility is not a new concept; companies have always to some extent tried to . acknowledge the responsibility towards the community Corporate Social Responsibility today is seen as something more far reaching, engaging at a much wider level with business' operations and relations with communities. It is essentially about business' contribution to sustainable development and how best to maximize that contribution. In order to study the growing impact of corporate social responsibility in business organizations, the present study has been undertaken on 100 SME manufacturing units operating in the state of Punjab. The data has been analysed using descriptive statistics, Friedman's two-way ANOVA, Kruskal-Wallis test and Factor analytic approach. The study revealed that, very few SMEs are there that are consciously engaged in implementing CSR initiatives. The reason can be attributed to lack of financial resources, no support from the side of government like incentives and schemes, no important impact on the image of the company and lack of awareness in the society Further, "Good relations with Stakeholders" emerged as the most important factor underlying the perception of respondent SMEs towards the impact of implementing CSR practices. The results also revealed that there is no relation between CSR activities and performance of the organization.

16 tables, 17 ref

004135   Dhingra N;Gulshan Kumar (B D Arya Girls College, , Jalandhar Cantt) : Growth and performance of FDI inflows to India and Pakistan: an empirical analysis. Productivity 2012, 52(4), 235-42.

India and Pakistan are the two countries which have dominated the FDI scenario of South Asia for the past three decades, An attempt has been made by the present study to compare their positions as far as the magnitude, potential, and performance of FDI inflows are concerned. The study finds that out of the two, India experienced higher compound annual growth to the tune of 28.68 during the study period. Although, both the countries are underperformers as far as FDI potential and performance are concerned. However, Pakistan's performance indices have been better than those of India. Still, both the countries need to enhance their attraction toward FDI by improving their macroeconomic Positions.

9 tables, 15 ref